Product updates
Recent changes and new features on ShopHop.
27 07 2026
"Online only" badges for Woolworths specials
- Some Woolworths deals only apply when you buy online — we now flag those with an "Online only" badge, so you’re not caught out expecting the same price in store.
- Live now and expanding across the site over the coming days as we check more products.

Online-only deals are now flagged clearly 27 07 2026
More honest "not stocked" messaging
- When a store doesn’t carry a matching product, we used to just show a blank dash. Now we say plainly whether we haven’t found a match yet, or the item genuinely isn’t sold there.
- Multi-buy deals like "2 for $7" now show up everywhere you compare prices — search results, the scanner, and product cards — not just the full product page.
11 07 2026
Multi-store product layout everywhere + ShopHop for AI
- Every product page now uses the multi-store “Today’s prices” layout — Woolworths, Coles and Aldi up front (not only a test product).
- Square product images stay consistent on cards across search, specials, and home deals.
- New: connect Claude and other AI tools to live ShopHop prices (search, compare, history, optional alerts). Start at https://shophop.au/mcp
11 07 2026
Save products & set alerts from your phone
- Product pages in the mobile app now have “Save to list” and “Set price alert” buttons right under the Buy button — the same tools you get on desktop.
- Thanks to reader feedback for spotting the gap: previously there was no way to save a product or set an alert from a product page on your phone.
10 07 2026
New product page — compare prices at a glance
- Product pages lead with multi-store prices so you can see Woolworths, Coles and Aldi together.
- The cheapest chain is highlighted, with clear “not stocked” tiles when a store doesn’t carry the item.
- On mobile, the product image and price ticket sit above the fold; on desktop the comparison lives in the hero.

Before — one store price first 
After — all three chains up front 30 06 2026
Interactive price history everywhere
- The interactive price-history chart is now the default on every product page.
- Clearer deal badges, including an all-time-low "Lowest tracked" badge gated on enough history to be accurate.
23 06 2026
Search & reliability
- Improved product search so everyday queries surface the right products faster.
- Added a "Report a problem" button so you can quickly flag anything that looks off.
What's next
Where we're heading. Directional, not promises — priorities shift as the data grows.
- A refreshed desktop product page — closer store prices, a fuller price-history chart, and a cleaner layout. In testing now, rolling out gradually.
- Richer AI access — sign-in from Claude/ChatGPT for deeper history, price alerts and shopping lists via MCP.
- A more personal profile in the app — see your recently viewed products, your most-shopped aisles and picks tailored to how you shop, plus a custom look and a weekly budget you can track against.
- A free browser extension — compare prices across the chains without leaving the supermarket’s own site while you shop.
- A ShopHop mobile app (further out) — the full comparison in your pocket for in-store trips.
- Monthly grocery price report — the biggest price movers, fake specials and shrinkflation across Woolworths, Coles and Aldi, in one shareable read.
- Personalised alerts — save your regular basket and get told when it is cheapest, and where.
- Deeper price history as our dataset grows, so seasonal patterns and long-run trends become clearer.
- Wider coverage — more categories and store types, so more of your shop is comparable in one place.