Product updates

Recent changes and new features on ShopHop.

  1. 27 07 2026

    "Online only" badges for Woolworths specials

    • Some Woolworths deals only apply when you buy online — we now flag those with an "Online only" badge, so you’re not caught out expecting the same price in store.
    • Live now and expanding across the site over the coming days as we check more products.
    Where to buy comparison showing a Woolworths price with "2 for $7" and "Online only" badges
    Online-only deals are now flagged clearly
  2. 27 07 2026

    More honest "not stocked" messaging

    • When a store doesn’t carry a matching product, we used to just show a blank dash. Now we say plainly whether we haven’t found a match yet, or the item genuinely isn’t sold there.
    • Multi-buy deals like "2 for $7" now show up everywhere you compare prices — search results, the scanner, and product cards — not just the full product page.
  3. 11 07 2026

    Multi-store product layout everywhere + ShopHop for AI

    • Every product page now uses the multi-store “Today’s prices” layout — Woolworths, Coles and Aldi up front (not only a test product).
    • Square product images stay consistent on cards across search, specials, and home deals.
    • New: connect Claude and other AI tools to live ShopHop prices (search, compare, history, optional alerts). Start at https://shophop.au/mcp
  4. 11 07 2026

    Save products & set alerts from your phone

    • Product pages in the mobile app now have “Save to list” and “Set price alert” buttons right under the Buy button — the same tools you get on desktop.
    • Thanks to reader feedback for spotting the gap: previously there was no way to save a product or set an alert from a product page on your phone.
  5. 10 07 2026

    New product page — compare prices at a glance

    • Product pages lead with multi-store prices so you can see Woolworths, Coles and Aldi together.
    • The cheapest chain is highlighted, with clear “not stocked” tiles when a store doesn’t carry the item.
    • On mobile, the product image and price ticket sit above the fold; on desktop the comparison lives in the hero.
    Before: product page showing a single Coles price and Buy button
    Before — one store price first
    After: product page with Today’s prices ticket for Woolworths, Coles and Aldi
    After — all three chains up front
  6. 30 06 2026

    Interactive price history everywhere

    • The interactive price-history chart is now the default on every product page.
    • Clearer deal badges, including an all-time-low "Lowest tracked" badge gated on enough history to be accurate.
  7. 23 06 2026

    Search & reliability

    • Improved product search so everyday queries surface the right products faster.
    • Added a "Report a problem" button so you can quickly flag anything that looks off.

What's next

Where we're heading. Directional, not promises — priorities shift as the data grows.

  • A refreshed desktop product page — closer store prices, a fuller price-history chart, and a cleaner layout. In testing now, rolling out gradually.
  • Richer AI access — sign-in from Claude/ChatGPT for deeper history, price alerts and shopping lists via MCP.
  • A more personal profile in the app — see your recently viewed products, your most-shopped aisles and picks tailored to how you shop, plus a custom look and a weekly budget you can track against.
  • A free browser extension — compare prices across the chains without leaving the supermarket’s own site while you shop.
  • A ShopHop mobile app (further out) — the full comparison in your pocket for in-store trips.
  • Monthly grocery price report — the biggest price movers, fake specials and shrinkflation across Woolworths, Coles and Aldi, in one shareable read.
  • Personalised alerts — save your regular basket and get told when it is cheapest, and where.
  • Deeper price history as our dataset grows, so seasonal patterns and long-run trends become clearer.
  • Wider coverage — more categories and store types, so more of your shop is comparable in one place.

ShopHop is independent and not affiliated with Woolworths, Coles or Aldi. Prices are collected from publicly accessible supermarket websites and reflect online prices; in store prices may differ. Promotions analysis gets stronger as the 90-day evidence window fills. Indicators are informational and do not constitute legal findings.

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more

ShopHop Product Updates | ShopHop