Federal Court — ACCC v Coles (May 2026)

The Federal Court found Coles made misleading representations in 13 of 14 sample Down Down tickets examined at trial (the ACCC's case covers 245 Down Down products) where prices were temporarily raised before the discount. ShopHop classifies promotions from observed daily prices using a neutral, data-first method — not accusations.

Read the ACCC media release →

Specials with limited “was” price support

We track whether claimed "was" prices were genuinely charged for a reasonable period — using observed price history, not retailer marketing. Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.

Archive depth: 200 days. New here? Read how to tell if a supermarket special is real.

woolworths
Price rose then fell
$17.40was $29.00

Within the last 30 days the observed price rose materially, then the current $17.40 “special” sits at or above the prior typical level (about $15.95). Peak observed: $29.00 on 2026-10-28. A lower price of $14.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$3.50was $5.00

Within the last 30 days the observed price rose materially, then the current $3.50 “special” sits at or above the prior typical level (about $3.50). Peak observed: $5.00 on 2026-10-14. A lower price of $2.50 was recorded on 2026-10-07.

How we classify these →
woolworths
Woolworths

French Fries Original Chips

French Fries · 175g

Price rose then fell
$3.50was $5.00

Within the last 30 days the observed price rose materially, then the current $3.50 “special” sits at or above the prior typical level (about $3.50). Peak observed: $5.00 on 2026-10-28. A lower price of $2.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.20was $27.00

Within the last 30 days the observed price rose materially, then the current $16.20 “special” sits at or above the prior typical level (about $16.20). Peak observed: $27.00 on 2026-10-28. A lower price of $13.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Serum Lipstick Maybe It's Soft

Maybelline · each

Price rose then fell
$13.80was $23.00

Within the last 30 days the observed price rose materially, then the current $13.80 “special” sits at or above the prior typical level (about $13.80). Peak observed: $23.00 on 2026-10-28. A lower price of $11.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Matte Serum Lipstick Open Late

Maybelline · each

Price rose then fell
$13.80was $23.00

Within the last 30 days the observed price rose materially, then the current $13.80 “special” sits at or above the prior typical level (about $13.80). Peak observed: $23.00 on 2026-10-28. A lower price of $11.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Lifter Lip Glaze Pink Drip

Maybelline · each

Price rose then fell
$12.00was $20.00

Within the last 30 days the observed price rose materially, then the current $12.00 “special” sits at or above the prior typical level (about $12.00). Peak observed: $20.00 on 2026-10-28. A lower price of $10.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Lifter Lip Gloss Ice

Maybelline · 5.4mL

Price rose then fell
$12.60was $21.00

Within the last 30 days the observed price rose materially, then the current $12.60 “special” sits at or above the prior typical level (about $12.60). Peak observed: $21.00 on 2026-10-28. A lower price of $10.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline The Falsies Surreal Mascara

Maybelline · 10mL

Price rose then fell
$16.20was $27.00

Within the last 30 days the observed price rose materially, then the current $16.20 “special” sits at or above the prior typical level (about $16.20). Peak observed: $27.00 on 2026-10-28. A lower price of $13.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Lash Sensational Fireworks

Maybelline · each

Price rose then fell
$17.40was $29.00

Within the last 30 days the observed price rose materially, then the current $17.40 “special” sits at or above the prior typical level (about $17.40). Peak observed: $29.00 on 2026-10-28. A lower price of $14.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$17.40was $29.00

Within the last 30 days the observed price rose materially, then the current $17.40 “special” sits at or above the prior typical level (about $17.40). Peak observed: $29.00 on 2026-10-28. A lower price of $14.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Falsies Lashlift Blackest Black

Maybelline · each

Price rose then fell
$15.60was $26.00

Within the last 30 days the observed price rose materially, then the current $15.60 “special” sits at or above the prior typical level (about $15.60). Peak observed: $26.00 on 2026-10-28. A lower price of $13.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Colossal Bubble Mascara

Maybelline · each

Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline The Colossal Mascara Glam Black

Maybelline · 9.2mL

Price rose then fell
$12.60was $21.00

Within the last 30 days the observed price rose materially, then the current $12.60 “special” sits at or above the prior typical level (about $12.60). Peak observed: $21.00 on 2026-10-28. A lower price of $10.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.60was $26.00

Within the last 30 days the observed price rose materially, then the current $15.60 “special” sits at or above the prior typical level (about $15.60). Peak observed: $26.00 on 2026-10-28. A lower price of $13.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Colossal Bubble Mascara

Maybelline · each

Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Lash Sensational Body Mascara

Maybelline · each

Price rose then fell
$17.40was $29.00

Within the last 30 days the observed price rose materially, then the current $17.40 “special” sits at or above the prior typical level (about $17.40). Peak observed: $29.00 on 2026-10-28. A lower price of $14.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Brow Ultra Slim Blonde

Maybelline · each

Price rose then fell
$12.00was $20.00

Within the last 30 days the observed price rose materially, then the current $12.00 “special” sits at or above the prior typical level (about $10.00). Peak observed: $20.00 on 2026-10-28. A lower price of $10.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Hypersharp Eyeliner Black

Maybelline · each

Price rose then fell
$12.00was $20.00

Within the last 30 days the observed price rose materially, then the current $12.00 “special” sits at or above the prior typical level (about $12.00). Peak observed: $20.00 on 2026-10-28. A lower price of $10.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.20was $22.00

Within the last 30 days the observed price rose materially, then the current $13.20 “special” sits at or above the prior typical level (about $13.20). Peak observed: $22.00 on 2026-10-28. A lower price of $11.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$12.00was $20.00

Within the last 30 days the observed price rose materially, then the current $12.00 “special” sits at or above the prior typical level (about $12.00). Peak observed: $20.00 on 2026-10-28. A lower price of $10.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$12.60was $21.00

Within the last 30 days the observed price rose materially, then the current $12.60 “special” sits at or above the prior typical level (about $12.60). Peak observed: $21.00 on 2026-10-28. A lower price of $10.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$12.60was $21.00

Within the last 30 days the observed price rose materially, then the current $12.60 “special” sits at or above the prior typical level (about $12.60). Peak observed: $21.00 on 2026-10-28. A lower price of $10.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.20was $22.00

Within the last 30 days the observed price rose materially, then the current $13.20 “special” sits at or above the prior typical level (about $13.20). Peak observed: $22.00 on 2026-10-28. A lower price of $11.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Woolworths

Maybelline Lasting Drama Eyeliner Blackout

Maybelline · each

Price rose then fell
$9.60was $16.00

Within the last 30 days the observed price rose materially, then the current $9.60 “special” sits at or above the prior typical level (about $9.60). Peak observed: $16.00 on 2026-10-28. A lower price of $8.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$12.00was $20.00

Within the last 30 days the observed price rose materially, then the current $12.00 “special” sits at or above the prior typical level (about $12.00). Peak observed: $20.00 on 2026-10-28. A lower price of $10.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$11.40was $19.00

Within the last 30 days the observed price rose materially, then the current $11.40 “special” sits at or above the prior typical level (about $11.40). Peak observed: $19.00 on 2026-10-28. A lower price of $9.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$21.00was $35.00

Within the last 30 days the observed price rose materially, then the current $21.00 “special” sits at or above the prior typical level (about $21.00). Peak observed: $35.00 on 2026-10-28. A lower price of $17.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$21.00was $35.00

Within the last 30 days the observed price rose materially, then the current $21.00 “special” sits at or above the prior typical level (about $21.00). Peak observed: $35.00 on 2026-10-28. A lower price of $17.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$21.00was $35.00

Within the last 30 days the observed price rose materially, then the current $21.00 “special” sits at or above the prior typical level (about $21.00). Peak observed: $35.00 on 2026-10-28. A lower price of $17.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.80was $23.00

Within the last 30 days the observed price rose materially, then the current $13.80 “special” sits at or above the prior typical level (about $13.80). Peak observed: $23.00 on 2026-10-28. A lower price of $11.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$16.80was $28.00

Within the last 30 days the observed price rose materially, then the current $16.80 “special” sits at or above the prior typical level (about $16.80). Peak observed: $28.00 on 2026-10-28. A lower price of $14.00 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$15.00was $25.00

Within the last 30 days the observed price rose materially, then the current $15.00 “special” sits at or above the prior typical level (about $15.00). Peak observed: $25.00 on 2026-10-28. A lower price of $12.50 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.65was $19.50

Within the last 30 days the observed price rose materially, then the current $13.65 “special” sits at or above the prior typical level (about $12.68). Peak observed: $19.50 on 2026-10-14. A lower price of $9.75 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.65was $19.50

Within the last 30 days the observed price rose materially, then the current $13.65 “special” sits at or above the prior typical level (about $12.68). Peak observed: $19.50 on 2026-10-14. A lower price of $9.75 was recorded on 2026-09-10.

How we classify these →
woolworths
Price rose then fell
$13.65was $19.50

Within the last 30 days the observed price rose materially, then the current $13.65 “special” sits at or above the prior typical level (about $12.68). Peak observed: $19.50 on 2026-10-14. A lower price of $9.75 was recorded on 2026-09-10.

How we classify these →

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more about ShopHop and our price data

Specials Integrity Tracker — Was-Price Checks | ShopHop