Woolworths price today
$13.80
Cheapest at Woolworths · save $9.20
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Maybelline Serum Lipstick Maybe It's Soft at Woolworths vs Coles
Yes, Woolworths stocks Maybelline Serum Lipstick Maybe It's Soft: $13.80 today ($13.80/ea). Also at Coles $23.00. Prices checked 6 Nov.
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Today’s Price30 days tracked
Last at half price on 27 Oct 2026: $11.50 at Woolworths, against a was-price of $23.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Price rose, then returned near its typical level. Within the last 30 days the observed price rose materially, then the current $13.80 “special” sits at or above the prior typical level (about $13.80). Peak observed: $23.00 on 2026-10-28. A lower price of $11.50 was recorded on 2026-09-09. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Maybelline Serum Lipstick Maybe It's Soft price summary
Cheapest today at Woolworths for $13.80. 90-day low $11.50, high $23.00, now 14% below its 90-day average.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $13.80 | $13.80/ea |
| Coles | $23.00 | $67.65/10g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 16.10 | 16.10 | — | — |
| 2026-10-08 | 11.50 | 16.10 | 11.50 | — |
| 2026-10-09 | 16.10 | 16.10 | — | — |
| 2026-10-10 | 11.50 | 16.10 | 11.50 | — |
| 2026-10-11 | 11.50 | 16.10 | 11.50 | — |
| 2026-10-12 | 11.50 | 16.10 | 11.50 | — |
| 2026-10-13 | 16.10 | 16.10 | 23.00 | — |
| 2026-10-14 | 11.50 | 11.50 | — | — |
| 2026-10-15 | 23.00 | — | 23.00 | — |
| 2026-10-16 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-17 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-18 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-19 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-20 | 11.50 | 11.50 | — | — |
| 2026-10-21 | 11.50 | 11.50 | — | — |
| 2026-10-22 | 11.50 | 11.50 | — | — |
| 2026-10-23 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-24 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-25 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-26 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-27 | 11.50 | 11.50 | 23.00 | — |
| 2026-10-28 | 11.50 | 23.00 | 11.50 | — |
| 2026-10-29 | 11.50 | 23.00 | 11.50 | — |
| 2026-10-30 | 11.50 | 23.00 | 11.50 | — |
| 2026-10-31 | 11.50 | 23.00 | 11.50 | — |
| 2026-11-01 | 11.50 | 23.00 | 11.50 | — |
| 2026-11-02 | 11.50 | 23.00 | 11.50 | — |
| 2026-11-03 | 11.50 | 23.00 | 11.50 | — |
| 2026-11-04 | 13.80 | 13.80 | 23.00 | — |
| 2026-11-05 | 13.80 | 13.80 | 23.00 | — |
| 2026-11-06 | 13.80 | 13.80 | 23.00 | — |
Latest in this window: $13.80 · $2.30 below start of window
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Ingredients
G2090572 4 - INGREDIENTS: DIMETHICONE BIS-DIGLYCERYL POLYACYLADIPATE-2 ISOHEXADECANE HYDROGENATED POLYISOBUTENE PHENYL TRIMETHICONE TRIDECYL TRIMELLITATE HYDROGENATED JOJOBA OIL DIMETHICONE CROSSPOLYMER KAOLIN CELLULOSE ISOSTEARYL ISOSTEARATE PARAFFIN CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX POLYETHYLENE SYNTHETIC WAX ETHYLHEXYL PALMITATE VANILLIN PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE SCLEROCARYA BIRREA SEED OIL MORINGA OLEIFERA SEED OIL PERSEA GRATISSIMA OIL / AVOCADO OIL TOCOPHEROL SYNTHETIC FLUORPHLOGOPITE ALUMINUM HYDROXIDE CALCIUM ALUMINUM BOROSILICATE SILICA CALCIUM SODIUM BOROSILICATE ALUMINA GLYCINE SOJA OIL / SOYBEAN OIL TRIHYDROXYSTEARIN MAGNESIUM SILICATE IRON TITANIUM OXIDE TIN OXIDE SODIUM HYALURONATE GLUCOMANNAN HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT +/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77891 / TITANIUM DIOXIDE MICA CI 15850 / RED 7 CI 15985 / YELLOW 6 LAKE CI 45380 / RED 22 LAKE CI 45410 / RED 28 LAKE CI 19140 / YELLOW 5 LAKE CI 42090 / BLUE 1 LAKE. (F.I.L. Z70069937/4).Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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