Coles price today
$3.50
usually $5.50 ↓ 36%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Helga's Sourdough Wraps 7 Pack at Coles vs Woolworths
Yes, Coles stocks Helga's Sourdough Wraps 7 Pack: $3.50 today ($0.79/100g). Also at Woolworths $5.50. Prices checked 5 Nov.
445g
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Today’s Price28 days tracked
What we noticed
Observed special — price below typical range. Coles lists this at $3.50 (was $5.50). Over 90 observed days, the higher reference price held on 56 days; typical price about $5.50. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Helga's Sourdough Wraps 7 Pack price summary
Cheapest today at Coles for $3.50. 90-day low $2.75, high $5.50, now 24% below its 90-day average. This special is 36% below its usual $5.50.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $3.50 | $0.79/100g |
| Woolworths | $5.50 | $1.24/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-06 | 2.75 | 2.75 | 5.50 | — |
| 2026-10-07 | 5.50 | 5.50 | — | — |
| 2026-10-08 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-09 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-10 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-11 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-12 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-13 | 2.75 | 5.50 | 2.75 | — |
| 2026-10-14 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-15 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-16 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-17 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-18 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-19 | 3.50 | 3.50 | — | — |
| 2026-10-20 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-21 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-22 | 5.50 | 5.50 | — | — |
| 2026-10-23 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-24 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-25 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-26 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-27 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-28 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-29 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-30 | 3.50 | 3.50 | 5.50 | — |
| 2026-10-31 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-01 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-02 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-03 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-04 | 3.50 | 5.50 | 3.50 | — |
| 2026-11-05 | 3.50 | 5.50 | 3.50 | — |
Latest in this window: $3.50 · $2.00 below start of window
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See 90-day trends and cross-store records. Lists and price-drop alerts included.
Create free account →Availability history
- Coles: out of stock 7 July 2026 – 8 July 2026
- Coles: out of stock on 11 Oct 2026
- Coles: out of stock 13 Oct 2026 – 14 Oct 2026
- Coles: out of stock 16 Oct 2026 – 20 Oct 2026
Description
Helga's Sourdough Wraps are a 7 pack weighing 445g, made with wheat flour, water, vegetable oil, sourdough from fermented rye at 2% and wholemeal wheat flour. Contains gluten, rye, soy and wheat. Store in a cool, dry place away from direct sunlight. Reseal the pack once opened and consume within 3 days.
Ingredients
Wheat Flour, Water, Vegetable Oil, Sourdough (from Fermented Rye) (2%), Wholemeal Wheat Flour, Vegetable Emulsifiers (471, 481), Humectant (422), Cultured Wheat Flour, Wheat Gluten, Iodised Salt, Raising Agents (341, 450, 500), Acidity Regulator (297), Soy Flour, Stabiliser (412), Vitamins (Thiamin, Folic Acid), Antioxidant (307b), Processing Aids (Wheat)
Allergens
Contains: Gluten, Rye, Soy, Wheat
Allergen information comes from the retailer and may be incomplete. Always check the pack before buying.
Storage instructions
Store in a cool, dry place, away from direct sunlight. Reseal pack once opened & consume within 3 days.
Directions
Servings per Pack: 7, Serving Size: 63.5g (1 Wrap)
Nutrition information
Nutrition information is still being collected for this product.
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