Woolworths price today

$10.00

Cheapest at Coles · save $3.00

Last checked yesterday

Independent price comparison by ShopHop. You buy from the retailer.

Colgate Purple Teeth Whitening Toothpaste Optic White 100g at Woolworths vs Coles

Yes, Woolworths stocks Colgate Purple Teeth Whitening Toothpaste Optic White 100g: $10.00 today ($10.00/100g). Also at Coles $7.00. Prices checked 5 Nov.

100g
Colgate Purple Teeth Whitening Toothpaste Optic White

Where To Buy

Coles
$7.00was $10.00
$7.00 per 100g
Cheapest · save $3.00
Woolworths
$10.00
$10.00 per 100g
Aldi

No match found yet

Prices are from each retailer’s online store, last checked yesterday. They may not reflect in-store prices. Buttons open the retailer’s own product page; we do not earn a commission on them.

Today’s Price30 days tracked

$10.00
90-day low$5.00Usually$10.0090-day high$10.00

Last at half price on 3 Nov 2026: $5.00 at Woolworths, against a was-price of $10.00. That was an online listing we recorded, not a local shelf price. How prices are checked

Keep comparing

Colgate Purple Teeth Whitening Toothpaste Optic White price summary

Cheapest today at Coles for $7.00. 90-day low $5.00, high $10.00, now 25% above its 90-day average.

StorePriceUnit price
Coles (special)$7.00$7.00/100g
Woolworths$10.00$10.00/100g

Price history (30-day)

30-day observed price by date
DatePrice (AUD)WoolworthsColesAldi
2026-10-075.005.00——
2026-10-085.005.007.00—
2026-10-095.005.00——
2026-10-105.005.007.00—
2026-10-115.005.007.00—
2026-10-125.005.007.00—
2026-10-135.005.007.00—
2026-10-1410.0010.0010.00—
2026-10-1510.0010.0010.00—
2026-10-1610.0010.0010.00—
2026-10-1710.0010.0010.00—
2026-10-1810.0010.00——
2026-10-1910.0010.0010.00—
2026-10-2010.0010.0010.00—
2026-10-215.0010.005.00—
2026-10-2210.0010.00——
2026-10-235.0010.005.00—
2026-10-245.0010.005.00—
2026-10-255.0010.005.00—
2026-10-265.0010.005.00—
2026-10-275.0010.005.00—
2026-10-285.005.0010.00—
2026-10-295.005.0010.00—
2026-10-305.005.0010.00—
2026-10-315.005.0010.00—
2026-11-015.005.0010.00—
2026-11-025.005.0010.00—
2026-11-035.005.0010.00—
2026-11-047.0010.007.00—
2026-11-057.0010.007.00—

Latest in this window: $10.00

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Description

Colgate Optic White Purple Toothpaste removes surface stains* and neutralises yellow tones** with micro-polishing action. Colgate Optic White Purple Toothpaste combines micro-polishing whitening technology with the excitement of purple colour correction technology. It safely removes surface stains* and also neutralises yellow tones**. This whitening toothpaste is good for daily use, enamel safe, and the fluoride toothpaste formula provides protection against cavities. - Enamel safe for daily use - Vegan - Sugar Free - Gluten Free Size: 100g Flavour: Fresh Mint Directions for use: - Brush thoroughly at least twice a day, or as directed by your dental professional. - Do not swallow. Rinse with a small amount of water. - Do not use for children 6 years of age or less. - Keep out of reach of children. *With regular brushing. Use as directed ** Effect is temporary PURPLE TOOTHPASTE: Colgate Optic White Purple Toothpaste in fresh mint flavour removes surface stains*. MICRO-POLISHING ACTION: Removes surface stains (with regular brushing. Use as directed). NEUTRALISES YELLOW TONES: Effect is temporary WHITENING TECHNOLOGY: With the excitement of purple colour correction technology. DAILY USE: This toothpaste is enamel safe, suitable for daily use.

Ingredients

Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 77891, CI 17200, CI 42090.

Allergens

Allergen information not provided yet.

Storage instructions

Store below 30C

Nutrition information

Nutrition information is still being collected for this product.

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more about ShopHop and our price data