Coles price today
$7.00
Cheapest at Coles · save $3.00
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Optic White Purple Toothpaste 100g at Coles vs Woolworths
Yes, Coles stocks Colgate Optic White Purple Toothpaste 100g: $7.00 today ($7.00/100g). Also at Woolworths $10.00. Prices checked 5 Nov.
100g
Where To Buy
No match found yet
Today’s Price26 days tracked
Last at half price on 27 Oct 2026: $5.00 at Coles, against a was-price of $10.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $7.00 (was $10.00). Over 84 observed days, the higher reference price held on 47 days; typical price about $10.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at WoolworthsMatched product$10.00
- Colgate 360 Advanced Optic White Soft ToothbrushWoolworths · Other size: 3 pack$14.00
- Colgate 360 Advanced Optic White Medium ToothbrushWoolworths · Other size: 3 pack$14.00
- Colgate Total Toothpaste Sensitivity Gum Health Double MintWoolworths · Lower price · 115g$5.00
Colgate Optic White Purple Toothpaste price summary
Cheapest today at Coles for $7.00. 90-day low $5.00, high $10.00, now 10% below its 90-day average.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $7.00 | $7.00/100g |
| Woolworths | $10.00 | $10.00/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 5.00 | 5.00 | — | — |
| 2026-10-08 | 5.00 | 5.00 | 7.00 | — |
| 2026-10-09 | 5.00 | 5.00 | — | — |
| 2026-10-10 | 5.00 | 5.00 | 7.00 | — |
| 2026-10-11 | 5.00 | 5.00 | 7.00 | — |
| 2026-10-12 | 5.00 | 5.00 | 7.00 | — |
| 2026-10-13 | 5.00 | 5.00 | 7.00 | — |
| 2026-10-14 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-15 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-16 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-17 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-18 | 10.00 | 10.00 | — | — |
| 2026-10-19 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-20 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-21 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-22 | 10.00 | 10.00 | — | — |
| 2026-10-23 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-24 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-25 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-26 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-27 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-28 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-29 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-30 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-31 | 5.00 | 5.00 | 10.00 | — |
| 2026-11-01 | 5.00 | 5.00 | 10.00 | — |
| 2026-11-02 | 5.00 | 5.00 | 10.00 | — |
| 2026-11-03 | 5.00 | 5.00 | 10.00 | — |
| 2026-11-04 | 7.00 | 10.00 | 7.00 | — |
| 2026-11-05 | 7.00 | 10.00 | 7.00 | — |
| 2026-11-06 | 10.00 | 10.00 | — | — |
Latest in this window: $7.00
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Ingredients
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 77891, CI 17200, CI 42090.
Allergens
Allergen information not provided yet.
Storage instructions
Store below 30C
Directions
Brush thoroughly at least twice a day, or as directed by your dental professional. - Do not swallow. Rinse with a small amount of water. - Do not use for children 6 years of age or less. - Keep out of reach of children.
Nutrition information
Nutrition information is still being collected for this product.
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