Coles price today
$10.50
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Provoke Brighten + Hydrate Keratin Purple 300mL price at Coles
Yes, Coles stocks Provoke Brighten + Hydrate Keratin Purple 300mL: $10.50 today ($3.50/100ml). Prices checked 6 Nov.
300mL
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Today’s Price23 days tracked
Last at half price on 20 Oct 2026: $7.50 at Coles, against a was-price of $15.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $10.50 (was $15.00). Over 90 observed days, the higher reference price held on 50 days; typical price about $15.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Provoke Brighten + Hydrate Keratin Purple price summary
Listed today at Coles for $10.50. 90-day low $7.50, high $15.00, now 14% below its 90-day average.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $10.50 | $3.50/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-08 | 15.00 | — | 15.00 | — |
| 2026-10-10 | 15.00 | — | 15.00 | — |
| 2026-10-11 | 15.00 | — | 15.00 | — |
| 2026-10-13 | 15.00 | — | 15.00 | — |
| 2026-10-14 | 7.50 | — | 7.50 | — |
| 2026-10-15 | 7.50 | — | 7.50 | — |
| 2026-10-16 | 7.50 | — | 7.50 | — |
| 2026-10-17 | 7.50 | — | 7.50 | — |
| 2026-10-19 | 7.50 | — | 7.50 | — |
| 2026-10-20 | 7.50 | — | 7.50 | — |
| 2026-10-24 | 15.00 | — | 15.00 | — |
| 2026-10-26 | 15.00 | — | 15.00 | — |
| 2026-10-27 | 15.00 | — | 15.00 | — |
| 2026-10-28 | 15.00 | — | 15.00 | — |
| 2026-10-29 | 15.00 | — | 15.00 | — |
| 2026-10-30 | 15.00 | — | 15.00 | — |
| 2026-10-31 | 15.00 | — | 15.00 | — |
| 2026-11-01 | 15.00 | — | 15.00 | — |
| 2026-11-02 | 15.00 | — | 15.00 | — |
| 2026-11-03 | 15.00 | — | 15.00 | — |
| 2026-11-04 | 10.50 | — | 10.50 | — |
| 2026-11-05 | 10.50 | — | 10.50 | — |
| 2026-11-06 | 10.50 | — | 10.50 | — |
Latest in this window: $10.50 · $4.50 below start of window
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Ingredients
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Betaine, Citric Acid, Disodium EDTA, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Kertain, Linalool, Panthenol, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43).
Allergens
Allergen information not provided yet.
Directions
Use once a week or every other wash. After shampooing your hair, smooth a generous amount of the mask through the hair, ensuring even coverage. Leave for 5 minutes before rinsing thoroughly. Suitable for blonde, highlighted and grey hair.
Nutrition information
Nutrition information is still being collected for this product.
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