Coles price today
$7.70
Cheapest at Coles · save $3.30
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Provoke Touch Of Silver Colour Care Shampoo 400mL at Coles vs Woolworths
Yes, Coles stocks Provoke Touch Of Silver Colour Care Shampoo 400mL: $7.70 today ($1.93/100ml). Also at Woolworths $11.00. Prices checked 5 Nov.
400mL
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Today’s Price25 days tracked
Last at half price on 20 Oct 2026: $5.50 at Coles, against a was-price of $11.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $7.70 (was $11.00). Over 90 observed days, the higher reference price held on 49 days; typical price about $11.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Provoke Touch Of Silver Colour Care Shampoo price summary
Cheapest today at Coles for $7.70. 90-day low $5.50, high $11.00, now 16% below its 90-day average.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $7.70 | $1.93/100ml |
| Woolworths | $11.00 | $2.75/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 5.50 | 5.50 | — | — |
| 2026-10-08 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-09 | 5.50 | 5.50 | — | — |
| 2026-10-10 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-11 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-12 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-13 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-14 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-15 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-16 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-17 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-18 | 11.00 | 11.00 | — | — |
| 2026-10-19 | 11.00 | 11.00 | — | — |
| 2026-10-20 | 5.50 | — | 5.50 | — |
| 2026-10-21 | 11.00 | 11.00 | — | — |
| 2026-10-22 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-23 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-24 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-25 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-26 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-27 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-28 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-29 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-30 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-31 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-01 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-02 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-03 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-04 | 7.70 | 11.00 | 7.70 | — |
| 2026-11-05 | 7.70 | 11.00 | 7.70 | — |
Latest in this window: $7.70 · $3.30 below start of window
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Provoke Touch Of Silver Colour Care Shampoo, 400mL. Main ingredients are water, sodium laureth sulfate, cocamidopropyl betaine and sodium chloride, and the list includes CI 60730 (Acid Violet 43). Directions: apply to wet hair, massage into a gentle lather and rinse thoroughly.
Ingredients
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum (Fragrance), Glycerin, Polyurethane-10, Sodium Benzoate, Coconut Acid, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Potassium Sorbate, Citric Acid, Linalool, Hexyl Cinnamal, Disodium Distyrylbiphenyl Disulfonate, Panthenol, Sodium Hydroxide, CI 60730 (Acid Violet 43).
Allergens
Allergen information not provided yet.
Directions
Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Keep It Bright Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner.
Nutrition information
Nutrition information is still being collected for this product.


