Woolworths price today
$3.50
usually $7.00 ↓ 50%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Kellogg's Sultana Bran High Fibre Breakfast Cereal 420g at Woolworths vs Coles
Yes, Woolworths stocks Kellogg's Sultana Bran High Fibre Breakfast Cereal 420g: $3.50 today ($0.83/100g). Also at Coles $5.50 (checked 4 Nov). Prices checked 6 Nov.
420g
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Today’s Price31 days tracked
Last at half price on 6 Nov 2026: $3.50 at Woolworths, against a was-price of $7.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $3.50 (was $7.00). Over 89 observed days, the higher reference price held on 56 days; typical price about $7.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Kellogg's Sultana Bran High Fibre Breakfast Cereal price summary
Listed today at Woolworths for $3.50; other prices are from earlier checks. 90-day low $3.50, high $7.00, now 41% below its 90-day average. This special is 50% below its usual $7.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $3.50 | $0.83/100g |
| Coles (special) | $5.50 (4 Nov) | $1.31/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-08 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-09 | 5.50 | 5.50 | — | — |
| 2026-10-10 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-11 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-12 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-13 | 3.50 | 5.50 | 3.50 | — |
| 2026-10-14 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-15 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-16 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-17 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-18 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-19 | 7.00 | 7.00 | — | — |
| 2026-10-20 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-21 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-22 | 7.00 | 7.00 | — | — |
| 2026-10-23 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-24 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-25 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-26 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-27 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-28 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-29 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-30 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-31 | 7.00 | 7.00 | 7.00 | — |
| 2026-11-01 | 7.00 | 7.00 | 7.00 | — |
| 2026-11-02 | 7.00 | 7.00 | 7.00 | — |
| 2026-11-03 | 7.00 | 7.00 | 7.00 | — |
| 2026-11-04 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-05 | 3.50 | 3.50 | 5.50 | — |
| 2026-11-06 | 3.50 | 3.50 | 5.50 | — |
Latest in this window: $3.50 · $2.00 below start of window
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Kellogg's Sultana Bran High Fibre cereal comes in a 420g pack, with sultanas (26%) and wheat bran (26%) among its ingredients. Each 45g serve is one of nine in the pack. The cereal contains gluten and wheat, and may contain tree nuts and peanuts. Store in normal, dry conditions.
Ingredients
Whole wheat, sultanas (26%), wheat bran (26%), sug ar, barley malt extract, salt, minerals (iron, zin c oxide), vitamins (niacin, vitamin B6, riboflavin , folate). (Natural source of magnesium)
Allergens
Contains: Gluten, Wheat
May contain: Tree Nuts, Peanuts
Allergen information comes from the retailer and may be incomplete. Always check the pack before buying.
Storage instructions
Store in normal, dry conditions.
Nutrition information
Serving size: 45.0 G · 9.0 serves per pack
| Nutrient | Per serve | Per 100g |
|---|---|---|
| Energy | 648.0 kJ | 1440.0 kJ |
| Protein | 4.3 g | 9.5 g |
| Fat (total) | 1.3 g | 2.8 g |
| — Saturated fat | 0.3 g | 0.6 g |
| Carbohydrate | 27.6 g | 61.4 g |
| — Sugars | 12.1 g | 26.9 g |
| Dietary fibre | 7.3 g | 16.3 g |
| Sodium | 119.0 mg | 265.0 mg |
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