Woolworths price today
$7.50
usually $15.00 ↓ 50%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Optic White Vitamin C Whitening Toothpaste 100g at Woolworths vs Coles
Yes, Woolworths stocks Colgate Optic White Vitamin C Whitening Toothpaste 100g: $7.50 today ($7.50/100g). Also at Coles $15.00. Prices checked 6 Nov.
100g
Where To Buy
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Today’s Price31 days tracked
Last at half price on 6 Nov 2026: $7.50 at Woolworths, against a was-price of $15.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $7.50 (was $15.00). Over 89 observed days, the higher reference price held on 51 days; typical price about $15.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at ColesMatched product$15.00
- Max Fresh Toothpaste 2 Pack 115gAldi · Other size: 230g$8.49
- Advanced Whitening Tartar Control Toothpaste 2 Pack 115gAldi · Other size: 230g$8.49
- Kids Toothpaste 90gAldi · Lower price · 90g$2.69
- Colgate Kids Toothpaste Minions 6+ Years MintWoolworths · Lower price · 90g$2.75
- Colgate Total Active Prevention Deep Clean With Charcoal ToothpasteWoolworths · Lower price · 115g$3.50
Colgate Optic White Vitamin C Whitening Toothpaste price summary
Cheapest today at Woolworths for $7.50. 90-day low $7.50, high $15.00, now 36% below its 90-day average. This special is 50% below its usual $15.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $7.50 | $7.50/100g |
| Coles | $15.00 | $15.00/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 10.50 | 10.50 | — | — |
| 2026-10-08 | 10.50 | 10.50 | 15.00 | — |
| 2026-10-09 | 10.50 | 10.50 | — | — |
| 2026-10-10 | 10.50 | 10.50 | 15.00 | — |
| 2026-10-11 | 10.50 | 10.50 | 15.00 | — |
| 2026-10-12 | 10.50 | 10.50 | 15.00 | — |
| 2026-10-13 | 10.50 | 10.50 | — | — |
| 2026-10-14 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-15 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-16 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-17 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-18 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-19 | 7.50 | 7.50 | — | — |
| 2026-10-20 | 7.50 | 7.50 | 7.50 | — |
| 2026-10-21 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-22 | 15.00 | 15.00 | — | — |
| 2026-10-23 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-24 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-25 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-26 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-27 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-28 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-29 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-30 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-31 | 15.00 | 15.00 | 15.00 | — |
| 2026-11-01 | 15.00 | 15.00 | 15.00 | — |
| 2026-11-02 | 15.00 | 15.00 | 15.00 | — |
| 2026-11-03 | 15.00 | 15.00 | 15.00 | — |
| 2026-11-04 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-05 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-06 | 7.50 | 7.50 | — | — |
Latest in this window: $7.50 · $3.00 below start of window
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Create free account →Description
Reveal your radiant, glowing smile! Colgate Optic White Vitamin C is formulated with 95% pure stabilised Vitamin C† to deliver high-impact brightening while being non-acidic and safe for daily use.
Daily food and drink can dull your smile, causing yellow tones to build up over time. This active formula specifically targets discolouration to reduce yellowing and removes 7 years of stains in 7 days*.
Developed by experts, it is enamel safe for daily use and contains fluoride.
Size: 100g
Directions for use:
Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Do not use for children 6 years of age or less.
†Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C.
*with brushing twice daily for 7 days. Individual results may vary.
REMOVES 7 YEARS OF STAINS IN 7 DAYS*: Effectively targets and removes stubborn stains for a whiter smile. WITH 95% PURE STABILISED VITAMIN C†: Refers to the 95% purity of sodium ascorbyl phosphate, a stabilised form of vitamin C. WHITENS TEETH & REVEALS RADIANCE: Formulated to neutralise yellow tones from daily staining, whitening your teeth and revealing a glowing, radiant smile. ENAMEL SAFE FOR DAILY USE: Non-acidic formula that is gentle on enamel while providing high-impact brightening.Ingredients
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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