Woolworths price today
$3.50
usually $7.00 ↓ 50%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Toothpaste Total Active Prevention Enamel Strength 115g at Woolworths vs Coles
Yes, Woolworths stocks Colgate Toothpaste Total Active Prevention Enamel Strength 115g: $3.50 today ($3.04/100g). Also at Coles $7.00. Prices checked 6 Nov.
115g
Where To Buy
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Today’s Price31 days tracked
Last at half price on 6 Nov 2026: $3.50 at Woolworths, against a was-price of $7.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $3.50 (was $7.00). Over 88 observed days, the higher reference price held on 49 days; typical price about $7.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at ColesMatched product$7.00
- Advanced Whitening Tartar Control Toothpaste 2 Pack 115gAldi · Other size: 230g$8.49
- Max Fresh Toothpaste 2 Pack 115gAldi · Other size: 230g$8.49
- Kids Toothpaste 90gAldi · Lower price · 90g$2.69
- Colgate Kids Toothpaste Minions 6+ Years MintWoolworths · Lower price · 90g$2.75
- Colgate Cavity Protection Toothpaste Cool MintWoolworths · Lower price · 180g$3.45
Colgate Toothpaste Total Active Prevention Enamel Strength price summary
Cheapest today at Woolworths for $3.50. 90-day low $3.50, high $7.00, now 41% below its 90-day average. This special is 50% below its usual $7.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $3.50 | $3.04/100g |
| Coles | $7.00 | $6.09/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 4.90 | 4.90 | — | — |
| 2026-10-08 | 4.90 | 4.90 | 7.00 | — |
| 2026-10-09 | 4.90 | 4.90 | — | — |
| 2026-10-10 | 4.90 | 4.90 | 7.00 | — |
| 2026-10-11 | 4.90 | 4.90 | 7.00 | — |
| 2026-10-12 | 4.90 | 4.90 | 7.00 | — |
| 2026-10-13 | 4.90 | 4.90 | 7.00 | — |
| 2026-10-14 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-15 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-16 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-17 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-18 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-19 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-20 | 7.00 | 7.00 | 7.00 | — |
| 2026-10-21 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-22 | 7.00 | 7.00 | — | — |
| 2026-10-23 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-24 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-25 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-26 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-27 | 3.50 | 7.00 | 3.50 | — |
| 2026-10-28 | 3.50 | 3.50 | 7.00 | — |
| 2026-10-29 | 3.50 | 3.50 | 7.00 | — |
| 2026-10-30 | 3.50 | 3.50 | 7.00 | — |
| 2026-10-31 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-01 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-02 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-03 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-04 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-05 | 3.50 | 3.50 | 7.00 | — |
| 2026-11-06 | 3.50 | 3.50 | — | — |
Latest in this window: $3.50 · $1.40 below start of window
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Colgate Total Active Prevention Enamel Strength Toothpaste. Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Dual enamel protection action*** helps fight food acids, a root cause of enamel erosion, and helps to strengthen, reharden and protect enamel. A multibenefit toothpaste Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. Size: 115g Flavour: Mint Directions for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. *2x daily (every 12 hours) brushing with 4 weeks continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ***remineralises weakened enamel & prevents demineralisation ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste.
3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.) ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use. CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums). HELPS PREVENT ENAMEL EROSION: by fighting acids from food & drinks and Actively remineralises enamel to help strengthen teeth STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.Ingredients
Sorbitol, Water, Hydrated Silica, Glycerin, Sodium Methyl Cocoyl Taurate, Flavour, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Xanthan Gum, CI 77891, Stannous Fluoride, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride.
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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