Woolworths price today
$7.00
usually $14.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Pro:Voke Brighten & Repair Shampoo Brightening Purple Shampoo 200mL at Woolworths vs Coles
Yes, Woolworths stocks Pro:Voke Brighten & Repair Shampoo Brightening Purple Shampoo 200mL: $7.00 today ($3.50/100ml). Also at Coles $14.00 (checked 5 Nov). Prices checked 5 Nov.
200mL
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Today’s Price30 days tracked
Last at half price on 5 Nov 2026: $7.00 at Woolworths, against a was-price of $14.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $7.00 (was $14.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $14.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Pro:Voke Brighten & Repair Shampoo Brightening Purple Shampoo price summary
Listed today at Woolworths for $7.00; other prices are from earlier checks. 90-day low $7.00, high $14.00, now 36% below its 90-day average. This special is 50% below its usual $14.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $7.00 | $3.50/100ml |
| Coles | $14.00 (5 Nov) | $7.00/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 7.00 | 7.00 | — | — |
| 2026-10-08 | 7.00 | 7.00 | 14.00 | — |
| 2026-10-09 | 7.00 | 7.00 | — | — |
| 2026-10-10 | 7.00 | 7.00 | 14.00 | — |
| 2026-10-11 | 7.00 | 7.00 | 14.00 | — |
| 2026-10-12 | 7.00 | 7.00 | 14.00 | — |
| 2026-10-13 | 7.00 | 7.00 | 14.00 | — |
| 2026-10-14 | 7.00 | 14.00 | 7.00 | — |
| 2026-10-15 | 14.00 | 14.00 | — | — |
| 2026-10-16 | 7.00 | 14.00 | 7.00 | — |
| 2026-10-17 | 7.00 | 14.00 | 7.00 | — |
| 2026-10-18 | 14.00 | 14.00 | — | — |
| 2026-10-19 | 14.00 | 14.00 | — | — |
| 2026-10-20 | 14.00 | 14.00 | — | — |
| 2026-10-21 | 9.80 | 9.80 | — | — |
| 2026-10-22 | 9.80 | 9.80 | — | — |
| 2026-10-23 | 9.80 | 9.80 | 14.00 | — |
| 2026-10-24 | 9.80 | 9.80 | 14.00 | — |
| 2026-10-25 | 9.80 | 9.80 | 14.00 | — |
| 2026-10-26 | 9.80 | 9.80 | 14.00 | — |
| 2026-10-27 | 9.80 | 9.80 | 14.00 | — |
| 2026-10-28 | 9.80 | 14.00 | 9.80 | — |
| 2026-10-29 | 9.80 | 14.00 | 9.80 | — |
| 2026-10-30 | 9.80 | 14.00 | 9.80 | — |
| 2026-10-31 | 9.80 | 14.00 | 9.80 | — |
| 2026-11-01 | 9.80 | 14.00 | 9.80 | — |
| 2026-11-02 | 9.80 | 14.00 | 9.80 | — |
| 2026-11-03 | 9.80 | 14.00 | 9.80 | — |
| 2026-11-04 | 7.00 | 7.00 | 14.00 | — |
| 2026-11-05 | 7.00 | 7.00 | 14.00 | — |
Latest in this window: $7.00
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Our most advanced purple shampoo yet! This unique formula instantly removes brassy yellow tones whilst repairing damaged hair bonds at the same time FROM THE #1 PURPLE BRAND IN THE UK. *THE ORIGINAL PURPLE* Who is the perfect match? Natural, coloured, highlighted or platinum blonde, white and grey hair. How does the purple magic work? This formulation is Enriched with pro-vitamin B5 which instantly makes hair brighter with intense radiance, leaving hair feeling nourished and restored. Maximise results Use in combination with our Brighten & Repair conditioner for maximum brightening and nourishment.
Ingredients
AQUA (WATER), SODIUM C14-16 OLEFIN SULFONATE, SODI UM COCOYL METHYL ISETHIONATE, SODIUM COCOAMPHOACET ATE, ACRYLATES/PALMETH-25 ACRYLATE COPOLYMER, GLYC ERIN, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), SODIUM BENZOATE, COCAMIDE MEA, POTASSIUM SORBATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE , DISODIUM EDTA, HYDROGENATED CASTOR OIL/SEBACIC A CID COPOLYMER, PANTHENOL, BENZOPHENONE-4, MICA, LI NALOOL, HEXYL CINNAMAL, CITRIC ACID, AVENA STRIGOS A SEED EXTRACT, LECITHIN, DISODIUM DISTYRYLBIPHENY L DISULFONATE, CI 60730 (ACID VIOLET 43), CI 77891 (TITANIUM DIOXIDE), HC BLUE NO. 2, .
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
