Woolworths price today
$5.50
usually $11.00 ↓ 50%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Sensitive Toothpaste Pro-Relief Whitening 110g at Woolworths vs Coles
Yes, Woolworths stocks Colgate Sensitive Toothpaste Pro-Relief Whitening 110g: $5.50 today ($5.00/100g). Also at Coles $11.00. Prices checked 6 Nov.
110g
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Today’s Price31 days tracked
Last at half price on 6 Nov 2026: $5.50 at Woolworths, against a was-price of $11.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $5.50 (was $11.00). Over 89 observed days, the higher reference price held on 58 days; typical price about $11.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Colgate Sensitive Toothpaste Pro-Relief Whitening price summary
Cheapest today at Woolworths for $5.50. 90-day low $5.50, high $11.00, now 39% below its 90-day average. This special is 50% below its usual $11.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $5.50 | $5.00/100g |
| Coles | $11.00 | $10.00/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 11.00 | 11.00 | — | — |
| 2026-10-08 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-09 | 11.00 | 11.00 | — | — |
| 2026-10-10 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-11 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-12 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-13 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-14 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-15 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-16 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-17 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-18 | 5.50 | 5.50 | — | — |
| 2026-10-19 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-20 | 5.50 | 5.50 | 11.00 | — |
| 2026-10-21 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-22 | 11.00 | 11.00 | — | — |
| 2026-10-23 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-24 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-25 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-26 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-27 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-28 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-29 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-30 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-31 | 5.50 | 11.00 | 5.50 | — |
| 2026-11-01 | 5.50 | 11.00 | 5.50 | — |
| 2026-11-02 | 5.50 | 11.00 | 5.50 | — |
| 2026-11-03 | 5.50 | 11.00 | 5.50 | — |
| 2026-11-04 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-05 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-06 | 5.50 | 5.50 | 11.00 | — |
Latest in this window: $5.50 · $5.50 below start of window
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Ingredients
Calcium Carbonate, Water, Sorbitol, Arginine, Bicarbonate, Sodium Lauryl Sulphate, Sodium Monofluorophosphate, Flavour, Carmellose Sodium, Sodium Bicarbonate, Tetrasodium Pyrophosphate, Titanium Dioxide, Benzyl Alcohol, Sodium Saccharin, Xanthan Gum.Arginine 8% w/w, Sodium Monofluorophosphate 1.1% w/w.
Allergens
Allergen information not provided yet.
Storage instructions
For best performance, keep cap closed when not in use.
Health warnings
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.
Nutrition information
Nutrition information is still being collected for this product.
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