Woolworths price today
$5.50
usually $11.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Advanced Whitening Toothpaste Purple 120g at Woolworths vs Coles
Yes, Woolworths stocks Colgate Advanced Whitening Toothpaste Purple 120g: $5.50 today ($4.58/100g). Also at Coles $11.00. Prices checked 5 Nov.
120g
Where To Buy
No match found yet
Today’s Price30 days tracked
Last at half price on 5 Nov 2026: $5.50 at Woolworths, against a was-price of $11.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $5.50 (was $11.00). Over 89 observed days, the higher reference price held on 57 days; typical price about $11.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at ColesMatched product$11.00
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- Kids Toothpaste 90gAldi · Lower price · 90g$2.69
- Colgate Kids Toothpaste Minions 6+ Years MintWoolworths · Lower price · 90g$2.75
- Colgate Total Active Prevention Deep Clean With Charcoal ToothpasteWoolworths · Lower price · 115g$3.50
Colgate Advanced Whitening Toothpaste Purple price summary
Cheapest today at Woolworths for $5.50. 90-day low $5.50, high $11.00, now 37% below its 90-day average. This special is 50% below its usual $11.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $5.50 | $4.58/100g |
| Coles | $11.00 | $9.17/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 11.00 | 11.00 | — | — |
| 2026-10-08 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-09 | 11.00 | 11.00 | — | — |
| 2026-10-10 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-11 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-12 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-13 | 5.50 | 11.00 | 5.50 | — |
| 2026-10-14 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-15 | 11.00 | 11.00 | — | — |
| 2026-10-16 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-17 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-18 | 11.00 | 11.00 | — | — |
| 2026-10-19 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-20 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-21 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-22 | 5.50 | 5.50 | — | — |
| 2026-10-23 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-24 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-25 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-26 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-27 | 5.50 | 5.50 | 5.50 | — |
| 2026-10-28 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-29 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-30 | 11.00 | 11.00 | 11.00 | — |
| 2026-10-31 | 11.00 | 11.00 | 11.00 | — |
| 2026-11-01 | 11.00 | 11.00 | — | — |
| 2026-11-02 | 11.00 | 11.00 | 11.00 | — |
| 2026-11-03 | 11.00 | 11.00 | 11.00 | — |
| 2026-11-04 | 5.50 | 5.50 | 11.00 | — |
| 2026-11-05 | 5.50 | 5.50 | 11.00 | — |
Latest in this window: $5.50 · $5.50 below start of window
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Ingredients
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, Hydroxypropyl Methylcellulose, CI 73360, CI 74160.
Allergens
Allergen information not provided yet.
Storage instructions
Store below 30C
Nutrition information
Nutrition information is still being collected for this product.
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