Woolworths price today
$4.00
usually $8.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Optic White Mouthwash Brightener 500mL at Woolworths vs Coles
Yes, Woolworths stocks Colgate Optic White Mouthwash Brightener 500mL: $4.00 today ($0.80/100ml). Also at Coles $8.00 (checked 4 Nov). Prices checked 5 Nov.
500mL
Where To Buy
No match found yet
Today’s Price30 days tracked
Last at half price on 5 Nov 2026: $4.00 at Woolworths, against a was-price of $8.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $4.00 (was $8.00). Over 89 observed days, the higher reference price held on 48 days; typical price about $8.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Colgate Optic White Mouthwash Brightener price summary
Listed today at Woolworths for $4.00; other prices are from earlier checks. 90-day low $4.00, high $8.00, now 41% below its 90-day average. This special is 50% below its usual $8.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $4.00 | $0.80/100ml |
| Coles | $8.00 (4 Nov) | $1.60/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 4.00 | 4.00 | — | — |
| 2026-10-08 | 4.00 | 4.00 | 8.00 | — |
| 2026-10-09 | 4.00 | 4.00 | — | — |
| 2026-10-10 | 4.00 | 4.00 | 8.00 | — |
| 2026-10-11 | 4.00 | 4.00 | 8.00 | — |
| 2026-10-12 | 4.00 | 4.00 | 8.00 | — |
| 2026-10-13 | 4.00 | 4.00 | 8.00 | — |
| 2026-10-14 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-15 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-16 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-17 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-18 | 8.00 | 8.00 | — | — |
| 2026-10-19 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-20 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-21 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-22 | 5.60 | 5.60 | — | — |
| 2026-10-23 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-24 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-25 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-26 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-27 | 4.00 | 5.60 | 4.00 | — |
| 2026-10-28 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-29 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-30 | 8.00 | 8.00 | 8.00 | — |
| 2026-10-31 | 8.00 | 8.00 | 8.00 | — |
| 2026-11-01 | 8.00 | 8.00 | 8.00 | — |
| 2026-11-02 | 8.00 | 8.00 | 8.00 | — |
| 2026-11-03 | 8.00 | 8.00 | 8.00 | — |
| 2026-11-04 | 4.00 | 4.00 | 8.00 | — |
| 2026-11-05 | 4.00 | 4.00 | — | — |
Latest in this window: $4.00
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Ingredients
Water, Glycerin, Propylene Glycol, Sorbitol, Tetrapotassium Pyrophosphate, Polysorbate 20, Tetrasodium Pyrophosphate, Zinc Citrate, PVM/MA Copolymer, Flavour, Benzyl Alcohol, Sodium Saccharin, CI 42051.
Allergens
Allergen information not provided yet.
Storage instructions
Store below 30C.
Nutrition information
Nutrition information is still being collected for this product.
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