Woolworths price today

$11.00

usually $22.00 ↓ 50%

Last checked 2d ago

Independent price comparison by ShopHop. You buy from the retailer.

Colgate Teeth Whitening Toothpaste Pro Optic White Vividly Fresh 80g at Woolworths vs Coles

Yes, Woolworths stocks Colgate Teeth Whitening Toothpaste Pro Optic White Vividly Fresh 80g: $11.00 today ($13.75/100g). Also at Coles $22.00. Prices checked 5 Nov.

80g
Colgate Teeth Whitening Toothpaste Pro Optic White Vividly Fresh

Where To Buy

Woolworths
$11.00was $22.00
$13.75 per 100g
Cheapest · save $11.00
Coles
$22.00
$27.50 per 100g
Aldi

No match found yet

Prices are from each retailer’s online store, last checked 2d ago. They may not reflect in-store prices. Buttons open the retailer’s own product page; we do not earn a commission on them.

Today’s Price30 days tracked

$11.00
90-day low$11.00Usually$22.0090-day high$22.00

Last at half price on 5 Nov 2026: $11.00 at Woolworths, against a was-price of $22.00. That was an online listing we recorded, not a local shelf price. How prices are checked

What we noticed

Observed special — price below typical range. Woolworths lists this at $11.00 (was $22.00). Over 89 observed days, the higher reference price held on 58 days; typical price about $22.00. The current price sits below that typical range. How we classify specials

Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.

Keep comparing

Colgate Teeth Whitening Toothpaste Pro Optic White Vividly Fresh price summary

Cheapest today at Woolworths for $11.00. 90-day low $11.00, high $22.00, now 39% below its 90-day average. This special is 50% below its usual $22.00.

StorePriceUnit price
Woolworths (special)$11.00$13.75/100g
Coles$22.00$27.50/100g

Price history (30-day)

30-day observed price by date
DatePrice (AUD)WoolworthsColesAldi
2026-10-0722.0022.00——
2026-10-0822.0022.0022.00—
2026-10-0922.0022.00——
2026-10-1022.0022.0022.00—
2026-10-1122.0022.0022.00—
2026-10-1222.0022.0022.00—
2026-10-1322.0022.00——
2026-10-1411.0011.0022.00—
2026-10-1511.0011.0022.00—
2026-10-1611.0011.0022.00—
2026-10-1711.0011.0022.00—
2026-10-1811.0011.0022.00—
2026-10-1911.0011.0022.00—
2026-10-2011.0011.0022.00—
2026-10-2111.0022.0011.00—
2026-10-2222.0022.00——
2026-10-2311.0022.0011.00—
2026-10-2411.0022.0011.00—
2026-10-2511.0022.0011.00—
2026-10-2611.0022.0011.00—
2026-10-2711.0022.0011.00—
2026-10-2811.0022.0011.00—
2026-10-2911.0022.0011.00—
2026-10-3011.0022.0011.00—
2026-10-3111.0022.0011.00—
2026-11-0111.0022.0011.00—
2026-11-0211.0022.0011.00—
2026-11-0311.0022.0011.00—
2026-11-0411.0011.0022.00—
2026-11-0511.0011.0022.00—

Latest in this window: $11.00 · $11.00 below start of window

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Description

Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*. Created by whitening experts, Colgate® Optic White® Pro Series Vividly Fresh toothpaste contains our highest level of hydrogen peroxide in a teeth whitening toothpaste, 5%. Hydrogen Peroxide is the same whitening ingredient dentists use to whiten teeth. FEEL IT WORKING. EXPERIENCE A UNIQUE WARMING SENSATION AS YOU BRUSH It deeply whitens and is enamel safe, removing 15 years of yellow stains* from your smile. Colgate® Optic White® Pro Series Toothpaste Provides Expert level whitening for a vibrant glow. Helps to remove stains from coffee, wine and soft drinks. - Safe for daily use - Enamel Safe - Sugar Free - Gluten Free - Vegan Remove 15 years of Stains* for a smile that will wow your dentist! Made in a recyclable tube. Does not include cap, please remove before recycling. Boxed Contents: 1 x Teeth Whitening Toothpaste Size: 80g Directions for use: Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Do not use for children 6 years of age or less. Some people may experience tooth sensitivity or or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience irritation or more than mild tooth sensitivity, stop use and consult your dental professional. *with brushing twice daily for 2 weeks. Individual results may vary. REMOVES STAINS: Colgate Optic White Pro Series Vividly Fresh Teeth Whitening Toothpaste removes 15 years of stains with twice daily brushing. OUR MOST HYDROGEN PEROXIDE IN A TOOTHPASTE: Colgate Optic White Pro Series Vividly Fresh Teeth Whitening Toothpaste Contains 5% Hydrogen Peroxide. POWERED BY THE TEETH WHITENING INGREDIENT THAT DENTISTS USE: Optic White Pro Series Teeth Whitening Toothpaste contains 5% hydrogen peroxide. ENAMEL SAFE: This teeth whitening toothpaste is enamel safe and suitable for daily use. REVEAL YOUR RADIANT SMILE: For smile that will wow your dentist!

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, Water, Hydrogen Peroxide (5% w/v), Silica, Flavour, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Monofluorophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT. Contains Sodium Monofluorophosphate 0.76% w/w (equivalent to 1000 ppm F)

Allergens

Allergen information not provided yet.

Storage instructions

Store below 25C.

Nutrition information

Nutrition information is still being collected for this product.

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more about ShopHop and our price data