Woolworths price today

$7.50

usually $15.00 ↓ 50%

Last checked yesterday

Independent price comparison by ShopHop. You buy from the retailer.

Colgate Teeth Whitening Toothpaste Optic White Renewal Lasting 85g at Woolworths vs Coles

Yes, Woolworths stocks Colgate Teeth Whitening Toothpaste Optic White Renewal Lasting 85g: $7.50 today ($8.82/100g). Also at Coles $15.00. Prices checked 5 Nov.

85g
Colgate Teeth Whitening Toothpaste Optic White Renewal Lasting

Where To Buy

Woolworths
$7.50was $15.00
$8.82 per 100g
Cheapest · save $7.50
Coles
$15.00
$17.65 per 100g
Aldi

No match found yet

Prices are from each retailer’s online store, last checked yesterday. They may not reflect in-store prices. Buttons open the retailer’s own product page; we do not earn a commission on them.

Today’s Price30 days tracked

$7.50
90-day low$7.50Usually$15.0090-day high$15.00

Last at half price on 5 Nov 2026: $7.50 at Woolworths, against a was-price of $15.00. That was an online listing we recorded, not a local shelf price. How prices are checked

What we noticed

Observed special — price below typical range. Woolworths lists this at $7.50 (was $15.00). Over 88 observed days, the higher reference price held on 51 days; typical price about $15.00. The current price sits below that typical range. How we classify specials

Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.

Keep comparing

Colgate Teeth Whitening Toothpaste Optic White Renewal Lasting price summary

Cheapest today at Woolworths for $7.50. 90-day low $7.50, high $15.00, now 42% below its 90-day average. This special is 50% below its usual $15.00.

StorePriceUnit price
Woolworths (special)$7.50$8.82/100g
Coles$15.00$17.65/100g

Price history (30-day)

30-day observed price by date
DatePrice (AUD)WoolworthsColesAldi
2026-10-0711.0011.0015.00—
2026-10-0811.0011.0015.00—
2026-10-0911.0011.00——
2026-10-1011.0011.0015.00—
2026-10-1111.0011.0015.00—
2026-10-1211.0011.0015.00—
2026-10-137.5011.007.50—
2026-10-147.5015.007.50—
2026-10-1515.0015.00——
2026-10-167.5015.007.50—
2026-10-177.5015.007.50—
2026-10-187.5015.007.50—
2026-10-1915.0015.00——
2026-10-207.5015.007.50—
2026-10-2110.5010.50——
2026-10-2210.5010.5015.00—
2026-10-2310.5010.5015.00—
2026-10-2410.5010.5015.00—
2026-10-2510.5010.5015.00—
2026-10-2610.5010.5015.00—
2026-10-2710.5010.5015.00—
2026-10-2815.0015.0015.00—
2026-10-2915.0015.0015.00—
2026-10-3015.0015.0015.00—
2026-10-3115.0015.0015.00—
2026-11-0115.0015.0015.00—
2026-11-0215.0015.0015.00—
2026-11-0315.0015.0015.00—
2026-11-047.507.5015.00—
2026-11-057.507.5015.00—

Latest in this window: $7.50 · $3.50 below start of window

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Description

Remove 10 years of yellow stains* on your teeth and reveal a whiter looking smile with Colgate Optic White Renewal Lasting Fresh Teeth Whitening Toothpaste. Colgate Optic White Renewal Lasting Fresh Teeth Whitening Toothpaste removes 10 years of yellow stains*. Did you know that yellow stains, as well as other types of stains, can build up on the inside as well as the outside of your teeth? Colgate Optic White Renewal contains 3% hydrogen peroxide, which is clinically proven to whiten your teeth inside and out. Take years off your smile with Colgate Optic White Renewal. Helps to remove stains from coffee, wine and soft drinks. - Remove 10 years of yellow stains* - Powered by Hydrogen Peroxide, the whitening ingredient dentists use - Proven to deeply whiten beyond surface stains - Enamel safe for daily use Boxed Contents: 1 x Teeth Whitening Toothpaste Size: 85g Causes of tooth discolouration - certain foods and beverages can cause teeth to become discoloured. These include coffee, tea and wine. Smoking also causes teeth to become discoloured. Types of teeth stains: 1. Extrinsic Stains - an extrinsic tooth stain is a stain on the outer part of the tooth. These stains make their home on your enamel, which is the layer that protects the softer part of the tooth (dentine) underneath. Enamel comes into contact with everything you eat or drink and can adsorb some of the pigment over time, causing a stain. 2. Intrinsic Stains - intrinsic stains happen when pigments become incorporated in the enamel structure. Dentine is naturally darker and more yellow in colour than enamel. Dentine is more visible when enamel is thinned or worn down from abrasion, which can result from hard toothbrushing; or erosion, which can occur from the ingestion of acidic foods and drinks amongst other things. Teeth whitening treatments - there are many at-home treatment options available including using a whitening toothpaste, mouthwash or whitening pen. Colgate Optic White toothpastes contain hydrogen peroxide. Hydrogen peroxide works by removing extrinsic and intrinsic stains. Other whitening toothpastes use high cleaning silica, which helps to remove surface stains on the outer layer of the teeth. *With twice-daily brushing for 4 weeks. Individual results may vary. REVEAL A WHITER LOOKING SMILE: Colgate Optic White Renewal Lasting Fresh is a teeth whitening toothpaste for a whiter smile REMOVES STAINS: Colgate Optic White Renewal toothpaste removes 10 years of yellow stains with twice daily brushing POWERED BY THE TEETH WHITENING INGREDIENT THAT DENTISTS USE: Optic White renewal contains 3% hydrogen peroxide, which is clinically proven to whiten your teeth inside and out ENAMEL SAFE: This teeth whitening toothpaste is enamel safe and suitable for daily use DEEPLY WHITENS: Proven to remove deep set in stains

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, Hydrogen Peroxide, Flavour Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorophosphate, Disodium Pyrophosphate, Silica, Sucrelose, BHT.

Allergens

Allergen information not provided yet.

Storage instructions

Store below 25C.

Nutrition information

Nutrition information is still being collected for this product.

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more about ShopHop and our price data