Woolworths price today
$16.80
usually $28.00 ↓ 40%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Paris Preference Ultra Vibrant Magentic Plum Hair Colour at Woolworths vs Coles
Yes, Woolworths stocks L'Oreal Paris Preference Ultra Vibrant Magentic Plum Hair Colour: $16.80 today ($16.80/ea). Also at Coles $28.00. Prices checked 5 Nov.
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Today’s Price30 days tracked
Last at half price on 27 Oct 2026: $14.00 at Woolworths, against a was-price of $28.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $16.80 (was $28.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $28.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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L'Oreal Paris Preference Ultra Vibrant Magentic Plum Hair Colour price summary
Cheapest today at Woolworths for $16.80. 90-day low $14.00, high $28.00, now 29% below its 90-day average. This special is 40% below its usual $28.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $16.80 | $16.80/ea |
| Coles | $28.00 | $28.00/ea |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-08 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-09 | 28.00 | 28.00 | — | — |
| 2026-10-10 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-11 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-12 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-13 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-14 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-15 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-16 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-17 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-18 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-19 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-20 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-21 | 14.00 | 14.00 | — | — |
| 2026-10-22 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-23 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-24 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-25 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-26 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-27 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-28 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-29 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-30 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-31 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-01 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-02 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-03 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-04 | 16.80 | 16.80 | 28.00 | — |
| 2026-11-05 | 16.80 | 16.80 | 28.00 | — |
Latest in this window: $16.80 · $11.20 below start of window
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Ingredients
1242572- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCL 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE. (F.I.L. C2344061).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA C
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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