Woolworths price today
$16.80
usually $28.00 ↓ 40%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Paris Preference Hair Colour 4 Brown at Woolworths vs Coles
Yes, Woolworths stocks L'Oreal Paris Preference Hair Colour 4 Brown: $16.80 today ($16.80/each). Also at Coles $28.00. Prices checked 7 Nov.
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Today’s Price30 days tracked
Last at half price on 27 Oct 2026: $14.00 at Woolworths, against a was-price of $28.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $16.80 (was $28.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $28.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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L'Oreal Paris Preference Hair Colour 4 Brown price summary
Cheapest today at Woolworths for $16.80. 90-day low $14.00, high $28.00, now 28% below its 90-day average. This special is 40% below its usual $28.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $16.80 | $16.80/each |
| Coles | $28.00 | $28.00/each |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-09 | 28.00 | 28.00 | — | — |
| 2026-10-10 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-11 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-12 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-13 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-14 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-15 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-16 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-17 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-18 | 28.00 | 28.00 | — | — |
| 2026-10-19 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-20 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-21 | 14.00 | 14.00 | — | — |
| 2026-10-22 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-23 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-24 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-25 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-26 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-27 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-28 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-29 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-30 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-31 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-01 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-02 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-03 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-04 | 16.80 | 16.80 | — | — |
| 2026-11-05 | 16.80 | 16.80 | 28.00 | — |
| 2026-11-06 | 16.80 | 16.80 | 28.00 | — |
| 2026-11-07 | 16.80 | 16.80 | 28.00 | — |
| 2026-11-08 | 28.00 | — | 28.00 | — |
Latest in this window: $16.80 · $11.20 below start of window
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Ingredients
Colourant Gel:AQUA /WATER TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUMHYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYLCOCOASPARTAMIDE 2,4-DIAMINOPHENOXYETHANOL HCL m-AMINOPHENOL SODIUMMETABISULFITE HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL AMMONIUMACETATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE RESORCINOL EDTA ERYTHORBIC ACID PARFUM / FRAGRANCE.Developer CreamAQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN.Shine Protect CondtionerAQUA /WATER TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. POLYGLYCERYL-2OLEYL ETHER AMMONIUM HYDROXIDE OLEIC ACID SODIUM DIETHYLAMINOPROPYLCOCOASPARTAMIDE p-PHENYLENEDIAMINE 2,4-DIAMINOPHENOXYETHANOL HCL m-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL AMMONIUM ACETATE AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE RESORCINOL EDTA ERYTHORBIC ACID PARFUM / FRAGRANCE.Shine OilPPG-5-CETETH-20 HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL PARFUM / FRAGRANCE COCOS NUCIFERA OIL / COCONUT OIL TOCOPHEROL CAMELLIA OLEIFERA SEED OILPlease be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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