Woolworths price today
$16.80
usually $28.00 ↓ 40%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Paris Preference Vivids Hair Colour Silver Grey at Woolworths vs Coles
Yes, Woolworths stocks L'Oreal Paris Preference Vivids Hair Colour Silver Grey: $16.80 today ($16.80/ea). Also at Coles $28.00. Prices checked 5 Nov.
each
Where To Buy
No match found yet
Today’s Price30 days tracked
Last at half price on 27 Oct 2026: $14.00 at Woolworths, against a was-price of $28.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $16.80 (was $28.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $28.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at ColesMatched product$28.00
- L'Oreal Paris Hyaluron Plump Spray 2% Moisture SerumWoolworths · Other size: 150mL$22.00
- L'Oreal Paris Elvive Hyaluron Pure Hair SerumWoolworths · Other size: 102mL$22.00
- L'Oreal Paris Extraordinary Oil MaskWoolworths · Lower price · 300mL$15.00
- L'Oreal Paris Elvive Dream Lengths CreamWoolworths · Lower price · 200mL$15.00
- L'Oreal Paris Elvive Extraordinary Coconut Oil MaskWoolworths · Lower price · 300mL$15.00
L'Oreal Paris Preference Vivids Hair Colour Silver Grey price summary
Cheapest today at Woolworths for $16.80. 90-day low $14.00, high $28.00, now 29% below its 90-day average. This special is 40% below its usual $28.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $16.80 | $16.80/ea |
| Coles | $28.00 | $28.00/ea |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-08 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-09 | 28.00 | 28.00 | — | — |
| 2026-10-10 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-11 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-12 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-13 | 28.00 | 28.00 | — | — |
| 2026-10-14 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-15 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-16 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-17 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-18 | 28.00 | 28.00 | — | — |
| 2026-10-19 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-20 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-21 | 14.00 | 14.00 | — | — |
| 2026-10-22 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-23 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-24 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-25 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-26 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-27 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-28 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-29 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-30 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-31 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-01 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-02 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-03 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-04 | 16.80 | 16.80 | 28.00 | — |
| 2026-11-05 | 16.80 | 16.80 | 28.00 | — |
Latest in this window: $16.80 · $11.20 below start of window
Free account unlocks 90 days
See 90-day trends and cross-store records. Lists and price-drop alerts included.
Create free account →Description
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.
NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Silver Grey was inspired by the cold, trendy and magnetic silver night life in Soho. Create your own look with this vivid Silver Grey colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
High impact vivid colours
Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Available in 7 high impact, bold fashion colours.
Ingredients
1241793- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL m-AMINOPHENOL 4-CHLORORESORCINOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM THIOLACTATE 2-METHYLRESORCINOL 1-NAPHTHOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE EDTA TETRASODIUM EDTA ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCL PARFUM FRAGRANCE.(F.I.L. Z2817091).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CET
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
Similar products
L'Oreal Paris Hyaluron Plump Spray 2% Moisture Serum
$22.00
L'Oreal Paris Elvive Hyaluron Pure Hair Serum
$22.00
L'Oreal Paris Elvive Glycolic Gloss Shine Glazing Serum
$22.00
L'Oreal Paris Elvive Bond Repair Rescue Pre Shampoo
$30.00
L'Oreal Paris Extraordinary Oil Midnight Serum
$23.00
L'Oreal Paris Elvive Extraordinary Hair Oil Treatment
$22.00
L'Oreal Paris Elvive Dream Lengths Frizz Killer Serum
$22.00
L'Oreal Paris Elvive Extraordinary Oil Hair Serum
$22.00
L'Oreal Paris Elvive Big Hair Day Volume Spray
$22.00