Woolworths price today

$16.80

usually $28.00 ↓ 40%

Last checked yesterday

Independent price comparison by ShopHop. You buy from the retailer.

L'Oreal Paris Preference Hair Colour 1 Black at Woolworths vs Coles

Yes, Woolworths stocks L'Oreal Paris Preference Hair Colour 1 Black: $16.80 today ($16.80/ea). Also at Coles $28.00. Prices checked 5 Nov.

each
L'Oreal Paris Preference Hair Colour 1 Black

Where To Buy

Woolworths
$16.80was $28.00
$16.80 per each
Cheapest · save $11.20
Coles
$28.00
$28.00 per each
Aldi

No match found yet

Prices are from each retailer’s online store, last checked yesterday. They may not reflect in-store prices. Buttons open the retailer’s own product page; we do not earn a commission on them.

Today’s Price30 days tracked

$16.80
90-day low$14.00Usually$28.0090-day high$28.00

Last at half price on 27 Oct 2026: $14.00 at Woolworths, against a was-price of $28.00. That was an online listing we recorded, not a local shelf price. How prices are checked

What we noticed

Observed special — price below typical range. Woolworths lists this at $16.80 (was $28.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $28.00. The current price sits below that typical range. How we classify specials

Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.

Keep comparing

L'Oreal Paris Preference Hair Colour 1 Black price summary

Cheapest today at Woolworths for $16.80. 90-day low $14.00, high $28.00, now 29% below its 90-day average. This special is 40% below its usual $28.00.

StorePriceUnit price
Woolworths (special)$16.80$16.80/ea
Coles$28.00$28.00/ea

Price history (30-day)

30-day observed price by date
DatePrice (AUD)WoolworthsColesAldi
2026-10-0728.0028.0028.00—
2026-10-0828.0028.0028.00—
2026-10-0928.0028.00——
2026-10-1028.0028.0028.00—
2026-10-1128.0028.0028.00—
2026-10-1228.0028.0028.00—
2026-10-1328.0028.0028.00—
2026-10-1414.0028.0014.00—
2026-10-1514.0028.0014.00—
2026-10-1614.0028.0014.00—
2026-10-1714.0028.0014.00—
2026-10-1828.0028.00——
2026-10-1914.0028.0014.00—
2026-10-2028.0028.0028.00—
2026-10-2114.0014.00——
2026-10-2214.0014.0028.00—
2026-10-2314.0014.0028.00—
2026-10-2414.0014.0028.00—
2026-10-2514.0014.0028.00—
2026-10-2614.0014.0028.00—
2026-10-2714.0014.0028.00—
2026-10-2816.8028.0016.80—
2026-10-2916.8028.0016.80—
2026-10-3016.8028.0016.80—
2026-10-3116.8028.0016.80—
2026-11-0116.8028.0016.80—
2026-11-0216.8028.0016.80—
2026-11-0316.8028.0016.80—
2026-11-0416.8016.80——
2026-11-0516.8016.8028.00—

Latest in this window: $16.80 · $11.20 below start of window

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Description

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence. L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence. Up to 9 weeks of fade-defying colour* Luminous colour full of reflects 100% grey coverage No drip oil in gel formula Conditioner enriched with UV filter and Vitamin E

Ingredients

1252290 V COLOUR GEL: AQUA / WATER PEG-4 RAPESEEDAMIDE ALCOHOL DENAT. DECETH-3 PROPYLENE GLYCOL AMMONIUM HYDROXIDE LAURETH-5 CARBOXYLIC ACID DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLOXAMER 338 OLEYL ALCOHOL m-AMINOPHENOL HYDROXYETHYL-3,4-METHYLENEDIOXYANIL INE HCL HYDROXYBENZOMORPHOLINE AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE TETRASODIUM GLUTAMATE DIACETATE OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE CITRIC ACID ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCL PARFUM/ FRAGRANCE. (F.I.L. C202321/2).1190015 DEVELOPER CREAM: AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C232981/1).1217043 A SHINE PROTECT CONDITIONER: A Q U A / WAT E R CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM / FRAGRANCE. (F.I.L. C232981/1).Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Allergens

Allergen information not provided yet.

Nutrition information

Nutrition information is still being collected for this product.

Prices shown are sourced from publicly visible online listings and may not reflect current in-store prices. Data is refreshed regularly. Learn more about ShopHop and our price data