Woolworths price today
$17.40
usually $29.00 ↓ 40%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Paris Preference Permanent Hair Colour 9L Ultra Platinum at Woolworths vs Coles
Yes, Woolworths stocks L'Oreal Paris Preference Permanent Hair Colour 9L Ultra Platinum: $17.40 today ($17.40/ea). Also at Coles $29.00. Prices checked 6 Nov.
each
Where To Buy
No match found yet
Today’s Price31 days tracked
Last at half price on 27 Oct 2026: $14.50 at Woolworths, against a was-price of $29.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $17.40 (was $29.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $29.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at ColesMatched product$29.00
- L'Oreal Paris Hyaluron Plump Spray 2% Moisture SerumWoolworths · Other size: 150mL$22.00
- L'Oreal Paris Elvive Hyaluron Pure Hair SerumWoolworths · Other size: 102mL$22.00
- L'Oreal Paris Extraordinary Oil MaskWoolworths · Lower price · 300mL$15.00
- L'Oreal Paris Elvive Extraordinary Coconut Oil MaskWoolworths · Lower price · 300mL$15.00
L'Oreal Paris Preference Permanent Hair Colour 9L Ultra Platinum price summary
Cheapest today at Woolworths for $17.40. 90-day low $14.50, high $29.00, now 28% below its 90-day average. This special is 40% below its usual $29.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $17.40 | $17.40/ea |
| Coles | $29.00 | $29.00/ea |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-08 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-09 | 29.00 | 29.00 | — | — |
| 2026-10-10 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-11 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-12 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-13 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-14 | 14.50 | 29.00 | 14.50 | — |
| 2026-10-15 | 14.50 | 29.00 | 14.50 | — |
| 2026-10-16 | 14.50 | 29.00 | 14.50 | — |
| 2026-10-17 | 14.50 | 29.00 | 14.50 | — |
| 2026-10-18 | 29.00 | 29.00 | — | — |
| 2026-10-19 | 14.50 | 29.00 | 14.50 | — |
| 2026-10-20 | 29.00 | 29.00 | 29.00 | — |
| 2026-10-21 | 14.50 | 14.50 | — | — |
| 2026-10-22 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-23 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-24 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-25 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-26 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-27 | 14.50 | 14.50 | 29.00 | — |
| 2026-10-28 | 17.40 | 29.00 | 17.40 | — |
| 2026-10-29 | 17.40 | 29.00 | 17.40 | — |
| 2026-10-30 | 17.40 | 29.00 | 17.40 | — |
| 2026-10-31 | 17.40 | 29.00 | 17.40 | — |
| 2026-11-01 | 17.40 | 29.00 | 17.40 | — |
| 2026-11-02 | 17.40 | 29.00 | 17.40 | — |
| 2026-11-03 | 17.40 | 29.00 | 17.40 | — |
| 2026-11-04 | 17.40 | 17.40 | 29.00 | — |
| 2026-11-05 | 17.40 | 17.40 | 29.00 | — |
| 2026-11-06 | 17.40 | 17.40 | — | — |
Latest in this window: $17.40 · $11.60 below start of window
Free account unlocks 90 days
See 90-day trends and cross-store records. Lists and price-drop alerts included.
Create free account →Description
Ingredients
1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE SODIUM SILICATE AMMONIUM PERSULFATE KAOLIN SODIUM PERSULFATE CI 77891 / TITANIUM DIOXIDE SODIUM LAURYL SULFATE SILICA NANO / SILICA HYDROGENATED POLYDECENE EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRME: AQUA / WATER CETEARYL ALCOHOL PROPYLENE GLYCOL ETHANOLAMINE DECETH-3 LAURETH-12 AMMONIUM HYDROXIDE OLETH-30 LAURIC ACID GLYCOL DISTEARATE POLYQUATERNIUM-22 SILICA DIMETHYL SILYLATE NANO / SILICA DIMETHYL SILYLATE CARBOMER EDTA PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRME: AQUA /WATER PARAFFINUM LIQUIDUM/MINERAL OIL HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM CETEARYL SULFATE SODIUM SALICYLATE SODIUM SULFATE PEG-40 HYDROGENATED CASTOR OIL PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ESTERS CI 60730 / ACID VIOLET 43 CI 45100 / ACID RED 52 COCOS NUCIFERA OIL / COCONUT OIL SODIUM HYDROXIDE PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE LINALOOL BENZYL SALICYLATE BENZYL ALCOHOL AMODIMETHICONE ISOPROPYL ALCOHOL ALPHA-ISOMETHYL IONONE CITRIC ACID CITRONELLOL CETRIMONIUM CHLORIDE COUMARIN HEXYL CINNAMAL AMYL CINNAMAL PARFUM / FRAGRANCE. (F.I.L. C254891/1).Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
Similar items under $17.40 in the same category.
Similar products
L'Oreal Paris Hyaluron Plump Spray 2% Moisture Serum
$22.00
L'Oreal Paris Elvive Hyaluron Pure Hair Serum
$22.00
L'Oreal Paris Elvive Bond Repair Rescue Pre Shampoo
$30.00
L'Oreal Paris Elvive Glycolic Gloss Shine Glazing Serum
$22.00
L'Oreal Paris Extraordinary Oil Midnight Serum
$23.00
L'Oreal Paris Elvive Extraordinary Oil Hair Serum
$22.00
L'Oreal Paris Elvive Extraordinary Hair Oil Treatment
$22.00
L'Oreal Paris Elvive Dream Lengths Frizz Killer Serum
$22.00
L'Oreal Paris Elvive Big Hair Day Volume Spray
$22.00
L'Oreal Paris Elvive Extraordinary Coconut Oil
$22.00