Woolworths price today
$16.80
usually $28.00 ↓ 40%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Paris Preference Ultra Vibrant Hair Colour Bright Red at Woolworths vs Coles
Yes, Woolworths stocks L'Oreal Paris Preference Ultra Vibrant Hair Colour Bright Red: $16.80 today ($16.80/ea). Also at Coles $28.00. Prices checked 5 Nov.
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Today’s Price30 days tracked
Last at half price on 27 Oct 2026: $14.00 at Woolworths, against a was-price of $28.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Woolworths lists this at $16.80 (was $28.00). Over 88 observed days, the higher reference price held on 54 days; typical price about $28.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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L'Oreal Paris Preference Ultra Vibrant Hair Colour Bright Red price summary
Cheapest today at Woolworths for $16.80. 90-day low $14.00, high $28.00, now 29% below its 90-day average. This special is 40% below its usual $28.00.
| Store | Price | Unit price |
|---|---|---|
| Woolworths (special) | $16.80 | $16.80/ea |
| Coles | $28.00 | $28.00/ea |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-08 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-09 | 28.00 | 28.00 | — | — |
| 2026-10-10 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-11 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-12 | 28.00 | 28.00 | 28.00 | — |
| 2026-10-13 | 28.00 | 28.00 | — | — |
| 2026-10-14 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-15 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-16 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-17 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-18 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-19 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-20 | 14.00 | 28.00 | 14.00 | — |
| 2026-10-21 | 14.00 | 14.00 | — | — |
| 2026-10-22 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-23 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-24 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-25 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-26 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-27 | 14.00 | 14.00 | 28.00 | — |
| 2026-10-28 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-29 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-30 | 16.80 | 28.00 | 16.80 | — |
| 2026-10-31 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-01 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-02 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-03 | 16.80 | 28.00 | 16.80 | — |
| 2026-11-04 | 16.80 | 16.80 | — | — |
| 2026-11-05 | 16.80 | 16.80 | 28.00 | — |
Latest in this window: $16.80 · $11.20 below start of window
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Create free account →Description
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.
Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Preference Vivid Colours is available in 7 fashion inspired shades. Shade Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill. Create your own look with this vivid Bright Red colour.
Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.
High impact vivid colours
Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
Available in 7 high impact, bold fashion colours.
Ingredients
Allergens
Allergen information not provided yet.
Nutrition information
Nutrition information is still being collected for this product.
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