Coles price today
$35.00
usually $70.00 ↓ 50%
Last checked 2d ago
Independent price comparison by ShopHop. You buy from the retailer.
Olay Super Serum 30mL at Coles vs Woolworths
Yes, Coles stocks Olay Super Serum 30mL: $35.00 today ($116.67/100ml). Also at Woolworths $70.00. Prices checked 5 Nov.
30mL
Where To Buy
No match found yet
Today’s Price25 days tracked
Last at half price on 5 Nov 2026: $35.00 at Coles, against a was-price of $70.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $35.00 (was $70.00). Over 84 observed days, the higher reference price held on 45 days; typical price about $70.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at WoolworthsMatched product$70.00
- Olay Regenerist Retinol 24 Overnight Wrinkle ConcentrateWoolworths · Other size: 10mL$60.00
- Olay Total Effects Touch Of Foundation MoisturiserWoolworths · Other size: 50g$40.00
- Olay Regenerist Detox ScrubWoolworths · Lower price · 150mL$15.00
- Olay Complete UV Protection Sensitive Lotion SPF 15Woolworths · Lower price · 150mL$17.00
- Olay Regenerist Facial Cleanser With PeptideWoolworths · Lower price · 125g$30.00
Olay Super Serum price summary
Cheapest today at Coles for $35.00. 90-day low $35.00, high $70.00, now 39% below its 90-day average. This special is 50% below its usual $70.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $35.00 | $116.67/100ml |
| Woolworths | $70.00 | $233.33/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 42.00 | 42.00 | — | — |
| 2026-10-08 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-09 | 42.00 | 42.00 | — | — |
| 2026-10-10 | 42.00 | 42.00 | — | — |
| 2026-10-11 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-12 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-13 | 42.00 | 42.00 | — | — |
| 2026-10-14 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-15 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-16 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-17 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-18 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-19 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-20 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-21 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-22 | 70.00 | 70.00 | — | — |
| 2026-10-23 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-24 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-25 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-26 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-27 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-28 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-29 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-30 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-31 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-01 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-02 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-03 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-04 | 35.00 | 70.00 | 35.00 | — |
| 2026-11-05 | 35.00 | 70.00 | 35.00 | — |
| 2026-11-06 | 70.00 | 70.00 | — | — |
Latest in this window: $35.00 · $35.00 below start of window
Free account unlocks 90 days
See 90-day trends and cross-store records. Lists and price-drop alerts included.
Create free account →Description
Ingredients
Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, Palmitoyl Pentapeptide-4*, 3-O-Ethyl Ascorbic Acid**, Sodium Hyaluronate***, Tocopheryl Acetate^, Panthenol^*, Trehalose, Peg-11 Methyl Ether Dimethicone, Sodium Lactate, Mica, Titanium Dioxide, Sodium Benzoate, Fragrance
Allergens
Allergen information not provided yet.
Directions
1. Always start by washing away impurities, makeup and oils to prepare your skin for the rest of your routine.2. Apply 2 full droppers of Super Serum - one for your face and one for the neck.3. Seal in all of the Super Serum greatness with your favorite Olay moisturizer, and be sure to use SPF during the day.
Nutrition information
Nutrition information is still being collected for this product.
Similar items under $35.00 in the same category.
Similar products

Olay Regenerist Retinol 24 Overnight Wrinkle Concentrate
$60.00

Olay Total Effects Touch Of Foundation Moisturiser
$40.00

Olay Total Effects Night Face Cream Moisturiser
$40.00

Olay Regenerist Face Cream Moisturiser SPF 30
$60.00

Olay Eyes Collagen Peptide24 Eye Cream
$60.00

Olay Regenerist Ultra Firming Serum
$70.00

Olay Regenerist Collagen Peptide Cream SPF30
$60.00

Olay Regenerist Retinol24 Max Cream
$70.00

Olay Regenerist Collagen Peptide Moisturiser Skin Care
$60.00