Coles price today
$4.50
usually $9.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Colgate 360 Optic White Medium Battery Power Whitening Toothbrush 1 pack at Coles vs Woolworths
Yes, Coles stocks Colgate 360 Optic White Medium Battery Power Whitening Toothbrush 1 pack: $4.50 today ($4.50/ea). Also at Woolworths $9.00. Prices checked 6 Nov.
1 pack
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Today’s Price25 days tracked
Last at half price on 6 Nov 2026: $4.50 at Coles, against a was-price of $9.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $4.50 (was $9.00). Over 90 observed days, the higher reference price held on 60 days; typical price about $9.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Colgate 360 Optic White Medium Battery Power Whitening Toothbrush price summary
Cheapest today at Coles for $4.50. 90-day low $4.50, high $9.00, now 42% below its 90-day average. This special is 50% below its usual $9.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $4.50 | $4.50/ea |
| Woolworths | $9.00 | $9.00/ea |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-08 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-09 | 9.00 | 9.00 | — | — |
| 2026-10-10 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-11 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-12 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-13 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-14 | 7.20 | 9.00 | 7.20 | — |
| 2026-10-15 | 7.20 | 9.00 | 7.20 | — |
| 2026-10-16 | 7.20 | 9.00 | 7.20 | — |
| 2026-10-17 | 7.20 | 9.00 | 7.20 | — |
| 2026-10-18 | 9.00 | 9.00 | — | — |
| 2026-10-19 | 9.00 | 9.00 | — | — |
| 2026-10-20 | 7.20 | 9.00 | 7.20 | — |
| 2026-10-21 | 5.40 | 5.40 | — | — |
| 2026-10-22 | 5.40 | 5.40 | 9.00 | — |
| 2026-10-23 | 5.40 | 5.40 | 9.00 | — |
| 2026-10-24 | 5.40 | 5.40 | 9.00 | — |
| 2026-10-25 | 5.40 | 5.40 | 9.00 | — |
| 2026-10-26 | 5.40 | 5.40 | 9.00 | — |
| 2026-10-27 | 5.40 | 5.40 | — | — |
| 2026-10-28 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-29 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-30 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-31 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-01 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-02 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-03 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-04 | 4.50 | 9.00 | 4.50 | — |
| 2026-11-05 | 4.50 | 9.00 | 4.50 | — |
| 2026-11-06 | 4.50 | 9.00 | 4.50 | — |
Latest in this window: $4.50 · $4.50 below start of window
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Ingredients
Allergens
Allergen information not provided yet.
Directions
Not intended for children under 3. Brush Head is not replaceable Dentists and hygienist recommend replacing your toothbrush every 3 months.
Nutrition information
Nutrition information is still being collected for this product.
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