Colgate Optic White Teeth Whitening Purple Serum Pump 40mL at Coles vs Woolworths vs Aldi

Name: Optic White Teeth Whitening Purple Serum Pump
Brand: Colgate

Yes, Coles stocks Colgate Optic White Teeth Whitening Purple Serum Pump 40mL: $35.00 today ($87.50/100ml). Also at Woolworths $17.50 and Aldi $17.49 (checked 2 Nov). Prices checked 5 Nov.

40mL

Where To Buy

Independent price comparison by ShopHop. You buy from the retailer.

ALDI

Price from 2 Nov

$17.49

$43.73 per 100mL

Cheapest · save $17.51

Buy at AldiIn store only

Woolworths

$17.50was ~~$35.00~~

$43.75 per 100mL

Buy at Woolworths

Coles

$35.00

$87.50 per 100mL

Buy at Coles

Prices are from each retailer’s online store, last checked yesterday. They may not reflect in-store prices. Buttons open the retailer’s own product page; we do not earn a commission on them.

ALDI does not expose store-level stock status or reliable sale pricing publicly, so availability and specials data are not available for ALDI products.

Today’s Price24 days tracked

$35.00

90-day low$17.50Usually$35.0090-day high$35.00

No half-price day in the online prices we have for Coles (up to 30 days). How prices are checked

What we noticed

Still building price history — Coles. Still building price history — we have 68 observed days in the last 90 (need denser coverage before classifying this promotion). How we classify specials

Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.

Colgate Optic White Teeth Whitening Purple Serum Pump price summary

Cheapest today at Woolworths for $17.50. 90-day low $17.50, high $35.00, now 20% above its 90-day average.

Store	Price	Unit price
Aldi	$17.49 (2 Nov)	$43.73/100ml
Woolworths (special)	$17.50	$43.75/100ml
Coles	$35.00	$87.50/100ml

Price history (30-day)

30-day observed price by date
Date	Price (AUD)	Woolworths	Coles	Aldi
2026-10-07	21.00	21.00	—	—
2026-10-08	17.49	21.00	35.00	17.49
2026-10-09	17.49	21.00	—	17.49
2026-10-10	17.49	21.00	35.00	17.49
2026-10-11	17.49	21.00	35.00	17.49
2026-10-12	17.49	21.00	35.00	17.49
2026-10-13	17.49	21.00	35.00	17.49
2026-10-14	17.49	17.50	24.50	17.49
2026-10-15	17.49	17.50	24.50	17.49
2026-10-16	17.49	17.50	24.50	17.49
2026-10-17	17.49	17.50	24.50	17.49
2026-10-18	17.49	17.50	—	17.49
2026-10-19	17.49	17.50	24.50	17.49
2026-10-20	17.49	17.50	24.50	17.49
2026-10-21	17.49	35.00	—	17.49
2026-10-22	17.49	35.00	35.00	17.49
2026-10-23	17.49	35.00	35.00	17.49
2026-10-24	17.49	35.00	35.00	17.49
2026-10-25	17.49	35.00	35.00	17.49
2026-10-26	17.49	35.00	35.00	17.49
2026-10-27	17.49	35.00	—	17.49
2026-10-28	17.49	35.00	21.00	17.49
2026-10-29	17.49	35.00	21.00	17.49
2026-10-30	17.49	35.00	21.00	17.49
2026-10-31	17.49	35.00	21.00	17.49
2026-11-01	17.49	35.00	21.00	17.49
2026-11-02	17.49	35.00	21.00	17.49
2026-11-03	21.00	35.00	21.00	—
2026-11-04	17.50	17.50	—	—
2026-11-05	17.50	17.50	35.00	—
2026-11-06	17.50	17.50	—	—

Latest in this window: $35.00

Free account unlocks 90 days

See 90-day trends and cross-store records. Lists and price-drop alerts included.

Create free account →

Description

COLGATE OPTIC WHITE TEETH WHITENING PURPLE SERUM 40ML

Ingredients

Glycerin, Water, Hydrated Silica, PEG-12, Flavour, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, CI 17200, CI 42090.

Allergens

Allergen information not provided yet.

Storage instructions

Store at room temperature. Avoid exposure to heat.

Directions

Directions for use: This product is not a substitute for flouride toothpaste. Use in addition to your usual oral care routine. For best results, apply 1 pump on a toothbrush and brush for 2 minutes. Expel excess and rinse mouth after use. Do not swallow. For full usage instructions see back of pump.

Nutrition information

Nutrition information is still being collected for this product.