Today's prices
CHEAPEST
Woolworths
$31.50
$70.00 sale
Coles
$70.00
Aldi
—
no match yet
You save $38.50 buying at Woolworths
Ultra Firming Serum
Olay · Health & Beauty · 30mL
Above averageAbove the 90-day average. 90-day avg: $52.89 · Lowest ever: $35.00
Observed special — price below typical range — Coles
Coles lists this at $35.00 (was $70.00). Over 90 observed days, the higher reference price held on 48 days; typical price about $70.00. The current price sits below that typical range.
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method. How we classify specials
Where to buy
Online prices from ShopHop data
WoolColeAldi
Coles
$233.33/100ml
$70.00
+$38.50
Last checked yesterday
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-07-04 | 35.00 | — | 35.00 | — |
| 2026-07-05 | 35.00 | — | 35.00 | — |
| 2026-07-06 | 35.00 | — | 35.00 | — |
| 2026-07-07 | 35.00 | — | 35.00 | — |
| 2026-07-08 | 70.00 | — | 70.00 | — |
| 2026-07-09 | 70.00 | — | 70.00 | — |
| 2026-07-10 | 70.00 | — | 70.00 | — |
| 2026-07-11 | 70.00 | — | 70.00 | — |
| 2026-07-12 | 70.00 | — | 70.00 | — |
| 2026-07-13 | 70.00 | — | 70.00 | — |
| 2026-07-14 | 70.00 | — | 70.00 | — |
| 2026-07-15 | 70.00 | — | 70.00 | — |
| 2026-07-16 | 70.00 | — | 70.00 | — |
| 2026-07-17 | 70.00 | — | 70.00 | — |
| 2026-07-18 | 70.00 | — | 70.00 | — |
| 2026-07-19 | 70.00 | — | 70.00 | — |
| 2026-07-20 | 70.00 | — | 70.00 | — |
| 2026-07-21 | 70.00 | — | 70.00 | — |
| 2026-07-22 | 35.00 | — | 35.00 | — |
| 2026-07-23 | 35.00 | — | 35.00 | — |
| 2026-07-24 | 35.00 | — | 35.00 | — |
| 2026-07-25 |
Description
OLAY ULTRA FIRMING SERUM 30ML
Ingredients
Water, Dimethicone, Lauroyl Lysine, Pentylene Glycol, Silica, Gluconolactone, Dipropylene Glycol, Glycerin, Isopropyl Lauroyl Sarcosinate, Propylene Glycol, Sodium Gluconate, Niacinamide, Trehalose, Polyacrylate Crosspolymer-6, Boron Nitride, Bakuchiol, Panthenol, Lactic Acid, 4-T-Butylcyclohexanol, Hydroxycinnamic Acid, Sorbitan Stearate, Tetrahydrocurcumin, Fragrance, Peg-11 Methyl Ether Dimethicone, Disodium Edta, Butylene Glycol, Sodium Benzoate, Sodium Sulfite, Acetyl Hexapeptide-8, Tripeptide-3, Ci 19140, Ci 17200
Allergen information not provided yet.
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Nutrition Information
Nutrition information is still being collected for this product.
Directions
Smooth evenly over cleansed face every morning and night. Use 1 full dropper each time. Please use as soon as possible after opening.
