Coles price today
$35.00
usually $70.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Olay Ultra Firming Serum 30mL at Coles vs Woolworths
Yes, Coles stocks Olay Ultra Firming Serum 30mL: $35.00 today ($116.67/100ml). Also at Woolworths $70.00 (checked 5 Nov). Prices checked 6 Nov.
30mL
Where To Buy
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Today’s Price27 days tracked
Last at half price on 6 Nov 2026: $35.00 at Coles, against a was-price of $70.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $35.00 (was $70.00). Over 84 observed days, the higher reference price held on 44 days; typical price about $70.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Olay Ultra Firming Serum price summary
Listed today at Coles for $35.00; other prices are from earlier checks. 90-day low $35.00, high $70.00, now 39% below its 90-day average. This special is 50% below its usual $70.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $35.00 | $116.67/100ml |
| Woolworths | $70.00 (5 Nov) | $233.33/100ml |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-08 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-09 | 42.00 | 42.00 | — | — |
| 2026-10-10 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-11 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-12 | 42.00 | 42.00 | 70.00 | — |
| 2026-10-13 | 35.00 | 42.00 | 35.00 | — |
| 2026-10-14 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-15 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-16 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-17 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-18 | 35.00 | 35.00 | — | — |
| 2026-10-19 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-20 | 35.00 | 35.00 | 35.00 | — |
| 2026-10-21 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-22 | 70.00 | 70.00 | — | — |
| 2026-10-23 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-24 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-25 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-26 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-27 | 70.00 | 70.00 | 70.00 | — |
| 2026-10-28 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-29 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-30 | 35.00 | 35.00 | 70.00 | — |
| 2026-10-31 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-01 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-02 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-03 | 35.00 | 35.00 | 70.00 | — |
| 2026-11-04 | 35.00 | 70.00 | 35.00 | — |
| 2026-11-05 | 35.00 | 70.00 | 35.00 | — |
| 2026-11-06 | 35.00 | 70.00 | 35.00 | — |
Latest in this window: $35.00 · $35.00 below start of window
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Ingredients
Water, Dimethicone, Lauroyl Lysine, Pentylene Glycol, Silica, Gluconolactone, Dipropylene Glycol, Glycerin, Isopropyl Lauroyl Sarcosinate, Propylene Glycol, Sodium Gluconate, Niacinamide, Trehalose, Polyacrylate Crosspolymer-6, Boron Nitride, Bakuchiol, Panthenol, Lactic Acid, 4-T-Butylcyclohexanol, Hydroxycinnamic Acid, Sorbitan Stearate, Tetrahydrocurcumin, Fragrance, Peg-11 Methyl Ether Dimethicone, Disodium Edta, Butylene Glycol, Sodium Benzoate, Sodium Sulfite, Acetyl Hexapeptide-8, Tripeptide-3, Ci 19140, Ci 17200
Allergens
Allergen information not provided yet.
Directions
Smooth evenly over cleansed face every morning and night. Use 1 full dropper each time. Please use as soon as possible after opening.
Nutrition information
Nutrition information is still being collected for this product.
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