Coles price today
$9.00
usually $15.00 ↓ 40%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Optic White Luminous Express Teeth Whitening Toothpaste 2% Hydrogen Peroxide 125g at Coles vs Woolworths
Yes, Coles stocks Colgate Optic White Luminous Express Teeth Whitening Toothpaste 2% Hydrogen Peroxide 125g: $9.00 today ($7.20/100g). Also at Woolworths $15.00. Prices checked 6 Nov.
125g
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Today’s Price27 days tracked
No half-price day in the online prices we have for Coles (up to 30 days). How prices are checked
What we noticed
Still building price history — Coles. Still building price history — we have 69 observed days in the last 90 (need denser coverage before classifying this promotion). How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at WoolworthsMatched product$15.00
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- Colgate Toothpaste & Mouthwash 2 In 1Woolworths · Lower price · 130g$6.50
- Colgate Total Active Prevention Mint Stripe ToothpasteWoolworths · Lower price · 200g$7.50
Colgate Optic White Luminous Express Teeth Whitening Toothpaste 2% Hydrogen Peroxide price summary
Cheapest today at Coles for $9.00. 90-day low $7.50, high $15.00, now 34% below its 90-day average. This special is 40% below its usual $15.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $9.00 | $7.20/100g |
| Woolworths | $15.00 | $12.00/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 15.00 | 15.00 | — | — |
| 2026-10-08 | 10.50 | 15.00 | 10.50 | — |
| 2026-10-09 | 15.00 | 15.00 | — | — |
| 2026-10-10 | 10.50 | 15.00 | 10.50 | — |
| 2026-10-11 | 10.50 | 15.00 | 10.50 | — |
| 2026-10-12 | 10.50 | 15.00 | 10.50 | — |
| 2026-10-13 | 10.50 | 15.00 | 10.50 | — |
| 2026-10-14 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-15 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-16 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-17 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-18 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-19 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-20 | 15.00 | 15.00 | — | — |
| 2026-10-21 | 15.00 | 15.00 | — | — |
| 2026-10-22 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-23 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-24 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-25 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-26 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-27 | 15.00 | 15.00 | 15.00 | — |
| 2026-10-28 | 7.50 | 7.50 | 15.00 | — |
| 2026-10-29 | 7.50 | 7.50 | 15.00 | — |
| 2026-10-30 | 7.50 | 7.50 | 15.00 | — |
| 2026-10-31 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-01 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-02 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-03 | 7.50 | 7.50 | 15.00 | — |
| 2026-11-04 | 9.00 | 15.00 | 9.00 | — |
| 2026-11-05 | 9.00 | 15.00 | 9.00 | — |
| 2026-11-06 | 9.00 | 15.00 | 9.00 | — |
Latest in this window: $9.00 · $1.50 below start of window
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Ingredients
Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, Flavour, Hydrogen Peroxide (205% w/v), Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorphosphate, Disodium Pyrophosphate, Sucralose, BHT.
Allergens
Allergen information not provided yet.
Storage instructions
Store below 25C.
Directions
Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not suitable for children under 6 years unless recommended by your dental professional. Keep out of reach of children. Store below 25C. Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.
Nutrition information
Nutrition information is still being collected for this product.
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