Coles price today
$5.00
usually $10.00 ↓ 50%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
Oral B Sensitivity & Gum All Day Protection Toothpaste 90g at Coles vs Woolworths
Yes, Coles stocks Oral B Sensitivity & Gum All Day Protection Toothpaste 90g: $5.00 today ($5.56/100g). Also at Woolworths $5.00. Prices checked 8 Nov.
90g
Where To Buy
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Today’s Price27 days tracked
Last at half price on 8 Nov 2026: $5.00 at Coles, against a was-price of $10.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $5.00 (was $10.00). Over 84 observed days, the higher reference price held on 48 days; typical price about $10.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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Oral B Sensitivity & Gum All Day Protection Toothpaste price summary
Same price at Coles and Woolworths ($5.00). 90-day low $5.00, high $10.00, now 36% below its 90-day average. This special is 50% below its usual $10.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $5.00 | $5.56/100g |
| Woolworths (special) | $5.00 | $5.56/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-09 | 10.00 | 10.00 | — | — |
| 2026-10-10 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-11 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-12 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-13 | 5.00 | 10.00 | 5.00 | — |
| 2026-10-14 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-15 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-16 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-17 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-18 | 5.00 | 5.00 | — | — |
| 2026-10-19 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-20 | 5.00 | 5.00 | 10.00 | — |
| 2026-10-21 | 5.00 | 5.00 | 5.00 | — |
| 2026-10-22 | 5.00 | 5.00 | — | — |
| 2026-10-23 | 5.00 | 5.00 | 5.00 | — |
| 2026-10-24 | 5.00 | 5.00 | 5.00 | — |
| 2026-10-25 | 5.00 | 5.00 | 5.00 | — |
| 2026-10-26 | 5.00 | 5.00 | 5.00 | — |
| 2026-10-27 | 5.00 | 5.00 | — | — |
| 2026-10-28 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-29 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-30 | 10.00 | 10.00 | 10.00 | — |
| 2026-10-31 | 10.00 | 10.00 | 10.00 | — |
| 2026-11-01 | 10.00 | 10.00 | 10.00 | — |
| 2026-11-02 | 10.00 | 10.00 | 10.00 | — |
| 2026-11-03 | 10.00 | 10.00 | 10.00 | — |
| 2026-11-04 | 5.00 | 5.00 | 5.00 | — |
| 2026-11-05 | 5.00 | 5.00 | 5.00 | — |
| 2026-11-06 | 5.00 | 5.00 | 5.00 | — |
| 2026-11-07 | 5.00 | 5.00 | 5.00 | — |
| 2026-11-08 | 5.00 | — | 5.00 | — |
Latest in this window: $5.00
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Ingredients
Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Sodium Gluconate, Carrageenan, Flavor, Xanthan Gum, Cocamidopropyl Betaine, Zinc Citrate, Sodium Hydroxide, Stannous Fluoride, Stannous Chloride, Sodium Saccharin, Sodium Fluoride, Sucralose, CI 77891. Contains Stannous Fluoride and Sodium Fluoride (Equivalent to 1450 ppm Fluoride).
Allergens
Allergen information not provided yet.
Directions
Apply the product onto a soft bristled toothbrush. Brush teeth thoroughly at least twice a day (morning and evening) or as recommended by a dentist.
Nutrition information
Nutrition information is still being collected for this product.
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