Coles price today
$5.40
usually $9.00 ↓ 40%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Colgate Sensitive Multiprotection Toothpaste 110g at Coles vs Woolworths
Yes, Coles stocks Colgate Sensitive Multiprotection Toothpaste 110g: $5.40 today ($4.91/100g). Also at Woolworths $9.00. Prices checked 5 Nov.
110g
Where To Buy
No match found yet
Today’s Price25 days tracked
Last at half price on 20 Oct 2026: $4.50 at Coles, against a was-price of $9.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Still building price history — Coles. Still building price history — we have 68 observed days in the last 90 (need denser coverage before classifying this promotion). How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at WoolworthsMatched product$9.00
- Colgate 360 Advanced Optic White Soft ToothbrushWoolworths · Other size: 3 pack$14.00
- Colgate 360 Advanced Optic White Medium ToothbrushWoolworths · Other size: 3 pack$14.00
- Colgate Total Toothpaste Sensitivity Gum Health Double MintWoolworths · Lower price · 115g$5.00
Colgate Sensitive Multiprotection Toothpaste price summary
Cheapest today at Coles for $5.40. 90-day low $4.50, high $9.00, now 32% below its 90-day average. This special is 40% below its usual $9.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $5.40 | $4.91/100g |
| Woolworths | $9.00 | $8.18/100g |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-07 | 9.00 | 9.00 | — | — |
| 2026-10-08 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-09 | 9.00 | 9.00 | — | — |
| 2026-10-10 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-11 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-12 | 9.00 | 9.00 | — | — |
| 2026-10-13 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-14 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-15 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-16 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-17 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-18 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-19 | 9.00 | 9.00 | — | — |
| 2026-10-20 | 4.50 | 9.00 | 4.50 | — |
| 2026-10-21 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-22 | 4.50 | 4.50 | — | — |
| 2026-10-23 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-24 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-25 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-26 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-27 | 4.50 | 4.50 | 9.00 | — |
| 2026-10-28 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-29 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-30 | 9.00 | 9.00 | 9.00 | — |
| 2026-10-31 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-01 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-02 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-03 | 9.00 | 9.00 | 9.00 | — |
| 2026-11-04 | 5.40 | 9.00 | 5.40 | — |
| 2026-11-05 | 5.40 | 9.00 | 5.40 | — |
| 2026-11-06 | 9.00 | 9.00 | — | — |
Latest in this window: $5.40 · $3.60 below start of window
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Ingredients
Water, Silicon Dioxide, Sorbitol, Glycerol, Potassium Citrate, Macrogol 600, Potassium Pyrophosphate, Zinc Citrate Trihydrate, PVM/MA Copolymer, Sodium Lauryl Sulfate, Flavour, Sodium Monofluorophosphate, Potassium Hydroxide, Carmellose Sodium, Saccharin Sodium, Titanium Dioxide, Xanthan Gum, Brilliant Scarlet 4R (CI 16255).
Allergens
Allergen information not provided yet.
Storage instructions
Store below 30C
Directions
Brush thoroughly at least twice a day or as directed by your dental professional.Apply approximately 2.5cm strip of the product to a soft toothbrush, making sure to brush all sensitive areas of the teeth. Brush for at least one minute. Do not swallow
Nutrition information
Nutrition information is still being collected for this product.
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