Coles price today
$7.70
usually $11.00 ↓ 30%
Last checked today
Independent price comparison by ShopHop. You buy from the retailer.
L'Oreal Elvive Colour Protect Purple Shampoo 200mL price at Coles
Yes, Coles stocks L'Oreal Elvive Colour Protect Purple Shampoo 200mL: $7.70 today ($3.85/100mL). Prices checked 8 Nov.
200mL
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Today’s Price27 days tracked
Last at half price on 20 Oct 2026: $5.50 at Coles, against a was-price of $11.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $7.70 (was $11.00). Over 90 observed days, the higher reference price held on 60 days; typical price about $11.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
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L'Oreal Elvive Colour Protect Purple Shampoo price summary
Listed today at Coles for $7.70. Low $5.50 and high $11.00 across 27 observed days (10 Oct 2026–8 Nov 2026). 3 days in that span with no recorded price. Not a 90-day baseline, 17% below the average of those days. This special is 30% below its usual $11.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $7.70 | $3.85/100mL |
Price history (27 of 30 days recorded)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-10 | 11.00 | — | 11.00 | — |
| 2026-10-11 | 11.00 | — | 11.00 | — |
| 2026-10-12 | 11.00 | — | 11.00 | — |
| 2026-10-13 | 11.00 | — | 11.00 | — |
| 2026-10-14 | 5.50 | — | 5.50 | — |
| 2026-10-15 | 5.50 | — | 5.50 | — |
| 2026-10-16 | 5.50 | — | 5.50 | — |
| 2026-10-17 | 5.50 | — | 5.50 | — |
| 2026-10-18 | 5.50 | — | 5.50 | — |
| 2026-10-20 | 5.50 | — | 5.50 | — |
| 2026-10-22 | 11.00 | — | 11.00 | — |
| 2026-10-23 | 11.00 | — | 11.00 | — |
| 2026-10-24 | 11.00 | — | 11.00 | — |
| 2026-10-25 | 11.00 | — | 11.00 | — |
| 2026-10-26 | 11.00 | — | 11.00 | — |
| 2026-10-27 | 11.00 | — | 11.00 | — |
| 2026-10-28 | 11.00 | — | 11.00 | — |
| 2026-10-29 | 11.00 | — | 11.00 | — |
| 2026-10-30 | 11.00 | — | 11.00 | — |
| 2026-10-31 | 11.00 | — | 11.00 | — |
| 2026-11-01 | 11.00 | — | 11.00 | — |
| 2026-11-02 | 11.00 | — | 11.00 | — |
| 2026-11-03 | 11.00 | — | 11.00 | — |
| 2026-11-04 | 7.70 | — | 7.70 | — |
| 2026-11-05 | 7.70 | — | 7.70 | — |
| 2026-11-07 | 7.70 | — | 7.70 | — |
| 2026-11-08 | 7.70 | — | 7.70 | — |
Latest in this window: $7.70 · $3.30 below start of window
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Ingredients
1170883 E - Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol, Distearate, Cocamide Mipa, Ci 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha-Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C226042/2). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Allergens
Allergen information not provided yet.
Directions
Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well. Follow with Elvive Purple Conditioner. Wear suitable gloves and avoid contact with eyes. In case of contact with eyes, rinse immediately and thoroughly.
Nutrition information
Nutrition information is still being collected for this product.
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