Today's prices
CHEAPEST
Woolworths
$27.00
$60.00 sale
Coles
$60.00
Aldi
—
no match yet
You save $33.00 buying at Woolworths
Luminous Niacinamide + Vitamin C Super Serum
Olay · Health & Beauty · 30mL
Above averageAbove the 90-day average. 90-day avg: $45.17 · Lowest ever: $30.00
Observed special — price below typical range — Coles
Coles lists this at $30.00 (was $60.00). Over 90 observed days, the higher reference price held on 48 days; typical price about $60.00. The current price sits below that typical range.
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method. How we classify specials
Where to buy
Online prices from ShopHop data
WoolColeAldi
Coles
$200.00/100ml
$60.00
+$33.00
Last checked today
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-07-05 | 30.00 | — | 30.00 | — |
| 2026-07-06 | 30.00 | — | 30.00 | — |
| 2026-07-07 | 30.00 | — | 30.00 | — |
| 2026-07-08 | 60.00 | — | 60.00 | — |
| 2026-07-09 | 60.00 | — | 60.00 | — |
| 2026-07-10 | 60.00 | — | 60.00 | — |
| 2026-07-11 | 60.00 | — | 60.00 | — |
| 2026-07-12 | 60.00 | — | 60.00 | — |
| 2026-07-13 | 60.00 | — | 60.00 | — |
| 2026-07-14 | 60.00 | — | 60.00 | — |
| 2026-07-15 | 60.00 | — | 60.00 | — |
| 2026-07-16 | 60.00 | — | 60.00 | — |
| 2026-07-17 | 60.00 | — | 60.00 | — |
| 2026-07-18 | 60.00 | — | 60.00 | — |
| 2026-07-19 | 60.00 | — | 60.00 | — |
| 2026-07-20 | 60.00 | — | 60.00 | — |
| 2026-07-21 | 60.00 | — | 60.00 | — |
| 2026-07-22 | 30.00 | — | 30.00 | — |
| 2026-07-23 | 30.00 | — | 30.00 | — |
| 2026-07-24 | 30.00 | — | 30.00 | — |
| 2026-07-25 | 30.00 | — | 30.00 | — |
| 2026-07-26 |
Description
OLAY LUMINOUS VITAMIN C SUPER SERUM
Ingredients
Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, Sodium Lactate, Panthenol, 3-O-Ethyl Ascorbic Acid, Peg-11 Methyl Ether Dimethicone, Sodium Benzoate, Fragrance, T-Butyl Alcohol, Trehalose, Palmitoyl Pentapeptide-4
Allergen information not provided yet.
Cheaper alternatives
Similar items under $60.00 in the same category.
Similar Products
Nutrition Information
Nutrition information is still being collected for this product.
Directions
Use twice a day after cleansing and toning, and before moisturiser. Apply evenly on face until the serum is absorbed. Use with a UV product in the daytime.
