Coles price today
$30.00
usually $60.00 ↓ 50%
Last checked yesterday
Independent price comparison by ShopHop. You buy from the retailer.
Olay Luminous Vitamin C Super Serum 30mL at Coles vs Woolworths
Yes, Coles stocks Olay Luminous Vitamin C Super Serum 30mL: $30.00 today ($100.00/100mL). Also at Woolworths $60.00. Prices checked 7 Nov.
30mL
Where To Buy
No match found yet
Today’s Price28 days tracked
Last at half price on 7 Nov 2026: $30.00 at Coles, against a was-price of $60.00. That was an online listing we recorded, not a local shelf price. How prices are checked
What we noticed
Observed special — price below typical range. Coles lists this at $30.00 (was $60.00). Over 84 observed days, the higher reference price held on 44 days; typical price about $60.00. The current price sits below that typical range. How we classify specials
Based on ShopHop’s observed price history. Informational only — not a legal finding. Australian law uses a “reasonable period” test (ACCC v Coles [2026] FCA 598); ShopHop’s day-count tiers are our own analytical method.
Keep comparing
- Same item at WoolworthsMatched product$60.00
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- Regenerist Micro Sculpting CreamColes · Lower price · 10g$7.00
- Olay Moisturising LotionWoolworths · Lower price · 150mL$17.00
- Olay Moisturising Face CreamWoolworths · Lower price · 100g$17.00
Olay Luminous Vitamin C Super Serum price summary
Cheapest today at Coles for $30.00. 90-day low $30.00, high $60.00, now 38% below its 90-day average. This special is 50% below its usual $60.00.
| Store | Price | Unit price |
|---|---|---|
| Coles (special) | $30.00 | $100.00/100mL |
| Woolworths | $60.00 | $200.00/100mL |
Price history (30-day)
| Date | Price (AUD) | Woolworths | Coles | Aldi |
|---|---|---|---|---|
| 2026-10-09 | 36.00 | 36.00 | — | — |
| 2026-10-10 | 36.00 | 36.00 | 60.00 | — |
| 2026-10-11 | 36.00 | 36.00 | 60.00 | — |
| 2026-10-12 | 36.00 | 36.00 | 60.00 | — |
| 2026-10-13 | 36.00 | 36.00 | 60.00 | — |
| 2026-10-14 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-15 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-16 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-17 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-18 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-19 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-20 | 30.00 | 30.00 | 30.00 | — |
| 2026-10-21 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-22 | 60.00 | 60.00 | — | — |
| 2026-10-23 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-24 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-25 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-26 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-27 | 60.00 | 60.00 | 60.00 | — |
| 2026-10-28 | 30.00 | 30.00 | 60.00 | — |
| 2026-10-29 | 30.00 | 30.00 | 60.00 | — |
| 2026-10-30 | 30.00 | 30.00 | 60.00 | — |
| 2026-10-31 | 30.00 | 30.00 | 60.00 | — |
| 2026-11-01 | 30.00 | 30.00 | 60.00 | — |
| 2026-11-02 | 30.00 | 30.00 | 60.00 | — |
| 2026-11-03 | 30.00 | 30.00 | 60.00 | — |
| 2026-11-04 | 30.00 | 60.00 | 30.00 | — |
| 2026-11-05 | 30.00 | 60.00 | 30.00 | — |
| 2026-11-06 | 30.00 | 60.00 | 30.00 | — |
| 2026-11-07 | 30.00 | 60.00 | 30.00 | — |
Latest in this window: $30.00 · $30.00 below start of window
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Ingredients
Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, Sodium Lactate, Panthenol, 3-O-Ethyl Ascorbic Acid, Peg-11 Methyl Ether Dimethicone, Sodium Benzoate, Fragrance, T-Butyl Alcohol, Trehalose, Palmitoyl Pentapeptide-4
Allergens
Allergen information not provided yet.
Directions
Use twice a day after cleansing and toning, and before moisturiser. Apply evenly on face until the serum is absorbed. Use with a UV product in the daytime.
Nutrition information
Nutrition information is still being collected for this product.
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